Tiwa Savage Exits Mavin Records, Signs With Universal Music Group
It is the end of a journey and the beginning of a new era for leading African music act, Tiwa Savage.
The sensational songstress has taken to social media to announce that she has parted ways with Don Jazzy’s Mavin Records following the expiration of her contract.
Prior to the confirmation, there had been rumours that Savage left Mavin Records but this was shut down some weeks ago.
However, a check on Savage’s Instagram page confirms that she has now officially left Mavin Records and now signed a new deal with Universal Music Group, an American music company that boasts of artists like Rihanna, Taylor Swift and Lady Gaga.
Also confirming the news of her exit, Don Jazzy shared a farewell message on his Instagram page to thank the Mavin Records queen for an amazing seven years with the label. He wrote,
“Our darling Tiwatope. We at Mavin would like to say a very big thank you for being such an inspiration to all of us, a friend, a sister.
It’s been an epic journey with you and we are very proud of what we have achieved together. As you start this new chapter in your life we want you to know that we are solidly behind you and can’t wait for the world to see what we have always believed you can be.
Your jersey as the first lady of Mavin will forever be yours as we do not intend to fill that position with anyone else. We love you from the bottom of our hearts and pray God’s blessings to continue to follow you.”
Judging from Don Jazzy’s post and Savage’s subsequent response, it is clear that the move is an amicable one with no bad blood that characterises some other music act’s exit from their labels.
In her response, the mother of one wrote,
”When I got pregnant, I was nervous to tell you so I decided to tell you at the airport when we were travelling for a show. I figured you couldn’t really say much in a public place but then you told me you already knew and had already been thinking of a plan to keep my brand going while I took some time out.
I was shocked because you weren’t fazed by the news, you had already started making plans. I recorded the RED album while I was heavy and I would fall asleep during sessions and you and the whole team would crash in the studio right there with me till I woke up again and was ready to finish recording.
There was nothing you would hear about me that ever made you mad, no outfit was too crazy, no headline was too controversial for you to handle no crazy outburst no nothing. If I said today wasn’t emotional for me I would be LYING.
Please promise me that our relationship will never change. I only want to make you proud of me. Not every superhero has an S on their chest. You are my superhero DON DORO BUCCI. 7 years, 7 the number of perfection. I LOVE YOU ALWAYS AND FOREVER. Mavin 4life #DiaFada.”
Savage has since shared photos of herself with her new management as she signed her deal. Some of the facilitators present at the signing of the deal at UMG office in California are Joel Katz, Efe Ogbeni, Vanessa Amadi (Stealth Management), Sipho Dlamini, Managing Director of Universal Music South Africa and Sub-Saharan Africa (English-speaking), Adam Granite, Executive Vice President, Market Development at Universal Worldwide and Sir Lucian Grainge, Chairman and CEO of Universal Music Group Worldwide.
Speaking about the deal, Ogbeni and Amadi-Ogbonna of Stealth Management said,
“We’re very proud to be a part of this ground-breaking partnership between Tiwa Savage and Universal Music Group. Tiwa is undoubtedly the most hardworking and talented female artist crossing over from Africa to the rest of the world, and UMG has demonstrated its commitment to the continent by placing its formidable machinery behind her amazing career. Partnerships like these symbolise the hopes and dreams of so many talented artists back home in Africa and it is an honour to be the executive producers of her project.”
On her part, Savage said,
“My biggest goal is to make Africa proud. I’m so excited for this moment and I’m thankful to Sir Lucian Grainge and my new UMG family for their belief in my dreams. I’m looking forward to this next chapter in my career and I’m more ready than I have ever been.”
Savage is no doubt a talent to be reckoned with and she recently did Nigeria proudly when she became the first female African act to win the Best African Act at the 2018 MTV European Music Awards, EMA.