Media personality Daddy Freeze has explained why he wore black to the service of songs held in honour of late Nollywood actor, Alex Ekubo.

Daddy Freeze, who spoke during an Instagram Live session on Sunday, said he saw the event as a moment of mourning and not a celebration.

Ekubo died on May 11, 2026, at the age of 40, after battling advanced metastatic kidney cancer. A service of songs was held for him on June 10, 2026, at The Monarch Event Centre, Lagos.

Although the invitation asked guests to appear in white, Daddy Freeze and his wife wore black, a decision that drew criticism on social media.

Reacting to the backlash, he said he did not deliberately ignore the dress code.

“Alex wasn’t going to glory. He was a tragic loss until we were able to wrap our head around that,” he said.

Daddy Freeze admitted that he was wrong to have worn black, but said he did not notice the dress code on the invitation.

“Yes, I was wrong to have gone with black, but I honestly did not see that part of the invite. My eyes did not go there.

“The dress code was written at the corner of the invite sent to me. I didn’t see where they wrote white only. So what I was saying was for me, I don’t see what they were rejoicing about. I don’t see what the concept was about. But for me, it was sorrowful because somebody who was that young, at least compared to me—he did not meet me in secondary school. My mother’s youngest child is one year older than Alex.

“So for me, he was not going to glory. He was a tragic loss until we were able to wrap our head around that. Yes, I agree that he has gone to a better place, but I just don’t agree that he needed to go now, neither do I agree with people who were saying Christ died at 33. What Christ achieved at 33,

“I’m sure Alex would have loved to stay longer to achieve that much. He had no business dying. And anybody that wants to argue that can argue it. Me personally, I don’t believe that. Or do you believe Alex died empty? He has finished his work on earth. Do you believe that? Can we stop being sentimental and be honest?”

He added that his choice of outfit was based on his understanding of funerals.
“Yes, I was wrong to have gone with black, but I honestly did not see that part of the invite, my eyes did not go there. I do not believe that a service of songs has a dress code. Them dey drag me oo say the family said they should wear white, I wore black.

“The part of Nigeria that I come from, na black or traditional that they wear to funeral, I did not understand the white. I just thought that we were mourning.

“Go and look at all the blogs now, they dragged me. And I was not going for a party. In my own mind, white and service of songs did not go together. I’m very sorry if you feel offended,” he added.