Close button
The Guardian
Email YouTube Facebook Instagram Twitter WhatsApp
Everything you need to live well

YouTube Temporarily Demonetises Beauty Influencer James Charles

YouTube Temporarily Demonetises Beauty Influencer James Charles

YouTube has suspended a popular influencer’s ability to make money from his videos after allegations emerged he had sent messages to boys under 18.


James Charles, who addressed the allegations in a video viewed 8.5 million times and titled ‘holding myself accountable, said he spoke with a few individuals who told him they were over 18.

In a statement by some press outlets, YouTube said it has temporarily removed Charles from its Partner Program – which is what YouTubers sign up to for the chance to make money.

A spokesperson said:

We can confirm that we had applied our creator responsibility policy and temporarily removed James Charles from the YouTube Partner Program.

YouTube’s Creator Responsibility guide states:

Remember that as YouTube creators, you should remain responsible both on and off the platform. If we see that a creator’s on- and/or off-platform behaviour harms our users, community, employees, or ecosystem, we may take action to protect the community.

The video platform’s announcement comes as another blow to make-up and beauty influencer Charles, who has 25.5 million subscribers, just days after another company distanced itself.

Over the weekend, cosmetics business Morphe announced the end of their partnership. In a statement, the company said:

In light of the recent allegations against James Charles, Morphe and James have agreed to end our business relationship and wind down sales of the Morphe x James Charles product offering. It is and has always been Morphe’s goal to create a positive, safe, and empowering space where all beauty lovers can freely share their artistry and passion for cosmetics, and Morphe is committed to furthering that goal.

At the same time, Charles posted a statement on Twitter saying he is taking time to “learn, grow, and listen” and confirmed he mutually agreed with Morphe to wind down the collaboration.

Receive News Alerts on Whatsapp: +2348136370421