160 million shades of Indigo
CHIP Odina is a graduate from the prestigious London College of Fashion & Central St. Martins. Over the years, he has taken Haute Couture, traditional tailoring and ergonomics to create a style that would be associated with Chip Odina Tailored Denim. The idea was to challenge people’s thinking by tailoring denim in a way that is not usually seen.
Working as a costumier for the music, film and entertainment industry across Europe and Australasia, Chip began gaining inspiration and influence from the countries visited and later blended his skills with Art design and architecture.
“Our concept is simple: To challenge the wearers thinking,” Chip says. “It only makes sense to be inspired by the things that surround us as people in our everyday life, like buildings, film and the arts.”
In 2000, the Chip Odina Tailored Denim brand was established and began featuring at a number of international fashion weeks including London Fashion Week, Mercedes Australia Fashion Week, gaining a reputation for tailoring denim in vibrant, edgy ways that are so far removed from its casual origins.
Focusing on ergonomics, quality, stylised tailoring and fabrication, his collections have gained reviews in Vogue, Wallpaper and a number of international glossy fashion magazines.
Chip Odina recently returned to Nigeria with his brand, as well as being appointed Creative Director of Nigeria Fashion Week, training, nurturing and promoting Nigerian fashion design talent across the world.
Through Chip Odina Consultancy, he advocates the standardising and developing of the Nigerian fashion manufacturing industry as well as using fashion design as a tool for women and youth empowerment. He is also part of a West African Fashion Forum that promotes fashion design and manufacturing as a tool for economic development.
Chip’s latest collection, 160 million shades of Indigo, is a vibrant all blue men’s and women’s collection that’s uses the diversity of indigo blues in Africa based fabrics to create a wearable tailored collection that provides the needed versatility for today’s fashion conscious Nigeria’s. The collection is inspired by the diversities and the similarities of the 160 million plus Nigerians.
Chip could be reached on: firstname.lastname@example.org, www.chipodina.com
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