To curb the rising trend of drug abuse among Nigerian youths, CIKDAS, with the support of Flour Mills Nigeria and Planet Bottling Company, has embarked on an awareness campaign to enlighten students on the dangers of substance abuse.

They held the campaign to mark the 2025 World Drug Day being celebrated on June.

The initiative, which kicked off in an all-girls school, Yejide Girls Grammar School, in Ibadan, Oyo State, aimed to educate the students on the risks associated with drug abuse and the importance of making informed choices. With over 1.5 million Nigerians, mostly youths, affected by drug-related issues, the programme sought to drive home the message that a drug-free life is the best choice. The use of native and contemporary songs made the message more engaging and memorable for the students.

The interactive sessions were designed to empower the students with the knowledge and skills necessary to resist the temptation of drugs and make positive choices. The programme then moved to Demal School, Ijede in Ikorodu, Lagos State. The students were sensitised on drug-related issues, and the need to shun drugs was emphasised.

The resource persons shared insights on the consequences of drug abuse, including its impact on health, relationships, and future prospects. The students were encouraged to make informed decisions and avoid peer pressure, which can lead to drug abuse.

Through this partnership, Flour Mills Nigeria, Planet Bottling Company, and CIKDAS demonstrated their commitment to promoting the well-being of Nigerian youths. By working together, they aim to create a society where young people can thrive without the influence of drugs. The programme plans to visit more schools in different parts of the country, spreading its message of hope and empowerment to more students. By doing so, it hopes to contribute significantly to the reduction of drug abuse among Nigerian youths.

As the programme continues to gain momentum, it’s expected to have a lasting impact on the students and the community at large. By educating young people about the dangers of drug abuse, CIKDAS and its partners are empowering them to make informed decisions that will shape their future. The use of music and interactive sessions has proven to be an effective way to engage the students and drive home the message. The program’s approach is not only informative but also entertaining, making it more likely that the students will retain the information and pass it on to their peers.

The partnership between Flour Mills Nigeria, Planet Bottling Company, and CIKDAS is a shining example of corporate social responsibility in action. By investing in the well-being of Nigerian youths, these organisations are contributing to the development of a healthier and more productive society.

In her speech, Projects Director of CIKDAS, Jumoke Owoola stated that the need to educate youths while they are still young is one of the keys to reduce drug problems in the society. “We need to carry the youths along in tackling this menace, and the best way is through constant interactions and awareness drive in the ways and manners best to them. We have introduced quiz, dances, interactive games and music to allow all to partake.”

“As the programme expands to reach more schools and communities, it’s expected to have a ripple effect, inspiring other organisations to join the fight against drug abuse. Together, we can create a society where young people can thrive and reach their full potential, free from the influence of drugs,” Owoola said.

Selected teachers from the two schools joined the facilitator in educating the youths too. The success of this programme is a testament to the power of collaboration and the impact that can be made when organisations work together towards a common goal. CIKDAS, Flour Mills Nigeria, and Planet Bottling Company are setting a great example, and their efforts are sure to inspire others to follow in their footsteps. More than 1000 Youths were educated.