The 52nd Annual General Meeting and Congress of the Association of Advertising Agencies of Nigeria (AAAN) opened in Ibadan on Friday with a rallying cry for innovation, professionalism and industry reinvention.

Held under the theme ‘Charting Bold Paths Forward’, the event drew leading voices in advertising and marketing communications.

Oyo State Governor, Seyi Makinde, represented by Rev. Idowu Ogedengbe, officially opened the congress.

The Minister of Information, Alhaji Mohammed Idris Malagi, was represented by the Director-General (DG) of the Advertising Regulatory Council of Nigeria (ARCON), Dr. Olalekan Fadolapo

In his welcome address, AAAN President, Lanre Adisa, urged agencies to confront the future without fear.
“Technology is not the enemy. Fear is. We must be bold enough to re-skill, experiment, and claim our seat at the table,” he said.

Adisa called for government collaboration, including the enforcement of professional standards in agency selection.