BBNaija, She Tank, BellaNaija join forces to promote women’s economic power

In a groundbreaking initiative aimed at sparking a national dialogue and significantly advancing positive views about women’s economic power in Nigeria, The She Tank and BellaNaija have announced the launch of the “Her Money, Her Power” campaign, harnessing the power of media and entertainment for social impact. This campaign seeks to amplify Nigerian women’s economic power, highlighting its pivotal role in fostering societal progress and national growth.

The campaign comes at a crucial time when Nigeria and the world continue to confront significant gender disparities in economic participation and opportunities. Despite recent advancements, Nigeria still ranks 125th out of 146 countries in the World Economic Forum’s 2024 Global Gender Gap Index. This ranking underscores the need for a cultural shift towards recognizing and enhancing women’s economic contributions.

“We believe in the transformative power of media to shape narratives and drive social change,” said Blessing Omakwu, Founder of The She Tank. “Through #HerMoneyHerPower, we aim to inspire women across Nigeria to take control of their finances and begin conversations in their communities about the harmful norms that make so many women dangerously close to poverty far too often.”

Featuring an engaging segment on the Big Brother Naija reality show, a dynamic digital campaign on BellaNaija’s platforms, and media promotions across major networks, the campaign aims to challenge existing gender limitations and advocate for an environment where women’s economic influence is fully recognized and supported.

The campaign will feature a series of discussions and activities focused on the role of women’s economic power in driving societal progress and encouraging policies that support women’s financial and entrepreneurial growth.

Over the next three months, the campaign will include tasks for current Big Brother Naija housemates designed to illustrate the significance of economic power, as well as stories from influential figures in entertainment and business sharing their experiences and perspectives.

“Our society stands to gain significantly from women’s economic power. In my opinion, it sparks joy as women are more fulfilled, brings more financial stability to families, enables communities to recover faster from setbacks, and drives economic growth and resiliency at the national level,” said Uche Pedro, founder of BellaNaija.

Designed to be more than an initiative, the campaign is a call to action for all Nigerians to support a movement that seeks to enhance women’s economic influence, drive national growth, and foster lasting societal impact. Men and women in and around Nigeria are encouraged to join the conversation on BellaNaija’s platforms using the hashtag #HerMoneyHerPower.