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Black Friday: Online shoppers advised on ‘festive financial hangover’


Nigerian online shoppers have been advised on bagging a Black Friday deal to avoid ‘a festive financial hangover.’

Monitoring the Black Friday conversations on social media, most Nigerian online shoppers revealled a lack of trust, as many believed the e-commerce companies were simply boosting their sales without offering really great discounts.

According to the News Agency of Nigeria (NAN), a tech blogger, Wale Ladipupo, said the concerns of customers were reasonable since the major platforms had given online shoppers several reasons to be suspicious of their Black Friday deals.

He also cited cases where Black Friday prices of products seen online were significantly higher than the price of products in stores.

However, in spite of these concerns, the major Nigerian e-commerce companies have continued to announce bigger sales each year and have made Black Friday sales a month-long event.

“We have had situations where prices of products are jacked up few days before Black Friday, only for the added amount to be removed and they say that was a great Black Friday deal.

“Consumers are not stupid; we can see what they are doing,” he said.

A twitter handler, @Punmba, tweeted that she believed the domestic version of Black Friday was a scam, saying: “Several e-commerce companies use some ploys to cheat users when sales happen.

“One interesting ploy allegedly being used is that these platforms inflate prices just before Black Friday and then reduce them when sales are on.

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