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Chain Reactions to unveil 2021 Edelman Trust Barometer


Chain Reactions Nigeria, a Public Relations and Integrated Communications Consulting firm and Nigeria affiliate and West Africa’s partner of Edelman, the world’s largest PR firm with presence in more than 65 countries, will on Tuesday February 23, 2021, unveil the global 2021 Edelman Trust Barometer survey report virtually.

The Edelman Trust Barometer is the annual global trust and credibility survey conducted by Edelman Intelligence, the independent research arm of the firm’s global network. It tests how well people trust the institutions of government, business, media and non-governmental organisations to do what is right.

Edelman Intelligence conducted this year’s survey between October 19 and November 18, 2020, sampling more than 33,000 respondents across 28 countries.


This is the fifth time Chain Reactions is facilitating the launch of the global report in Nigeria.

Since 2001, Edelman has measured trust in four critical institutions across 28 countries, with supplementary data for Nigeria shared for the first time in 2018.

Chain Reactions said the supplementary data for Nigeria was on the heels of significant impressions recorded in 2017 when the company hosted the presentation of the 17th edition of the annual global survey in Lagos for the first time in the country.
The Chief Executive Officer, Edelman Africa, Jordan Rittenberry, and Managing Director/Chief Strategist, Chain Reactions, Nigeria, Israel Jaiye Opayemi, will host the report’s official presentation during a virtual conference on Zoom.

The session will also discuss more recent findings on how the Coronavirus pandemic has impacted trust across institutions.

Speaking on the key findings of the event, Opayemi said, “the report will show societal leaders across the four institutions of society in Nigeria that this is the most opportune time for them to step into the gap government has left behind on the leadership canvass by providing alternative leadership in these times of need for Nigerians.”


“We guarantee chief executive officers that this year’s report contains instructive insights on how best they can grow societal relevance for their businesses. Our rich array of experienced panelists will also be sharing ideas on how best the four institutions of society can grow their asset of trust.”

According the firm, a rich and diverse panel drawn from government, media, business and civil society will critically analyse the survey report and its implications in light of current realities. 

The Senior Special Assistant to Vice President Yemi Osinbajo, Laolu Akande, Director, Women Advocates Research and Documentation Centre, Dr. Abiola Akiode-Afolabi, veteran journalist, Dr. Reuben Abati and Senior Director, Global Government Relations for Africa at Procter & Gamble, Temitope Iluyemi, will discuss the report in detail at the session to be moderated by veteran broadcast journalist, Funke Treasure-Durodola.


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