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Cultural institute seeks patronage of indigenous newspapers


Barclays Ayakoroma

The National Institute for Cultural Orientation (NICO) has called on Nigerians to embrace the indigenous newspapers as a source of information gathering.

It said that many local languages were already going into extinction due to the preference given to English Language as medium of communication.

Speaking at the opening ceremony of a two-day yearly roundtable on cultural orientation in Kaduna yesterday, the Secretary of NICO, Prof. Barclays Ayakoroma, said that the essence of the workshop is to enhance the potentials of indigenous language newspapers to serve as catalysts for Nigerian cultural renaissance and grassroots mobilisation.


According to him: “It is a common knowledge that many of our indigenous languages are endangered.”

Ayakoroma further stated that the preference given to English Language has affected our culture negatively, explaining that language is a major vehicle for the transmission of culture.

Also in his keynote speech, Chairman LEADERSHIP Group, Sam Nda-Isaiah, said it’s obvious that Nigeria’s policy-makers had consistently failed to understand the influence or the power of indigenous language media.

“Foreign policy-makers surely understand the role of indigenous media better than we do. That is why, for instance, we have the British Broadcasting Corporation (BBC) Hausa Service, Voice of America (VOA) Hausa Service and similar radio services by the French, Germans and the Chinese. Of course, we are aware of Arewa24 TV recently launched by the Americans for counter-terrorism,” the media guru said.

“Vernacular newspapers do not do well because of limited circulation and the lack of advertisements to sustain them.

“There are still no daily vernacular newspapers. But the sway of these publications should not be underestimated,” he added.

He, therefore, stressed that the indigenous newspapers are the most consequential publications among the masses of the Nigerian people.

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Barclays AyakoromaNICO
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