Etisalat positions 4G LTE service as lifestyle enabler

One of the Nigeria’s telecoms service providers, Etisalat, has adopted an innovative approach in its 4G LTE service roll out, by positioning it as an enabler of socio-economic growth.

The firm said its service is an essential tool that empowers people to do more and a trigger for positive growth among small and large businesses and the driver of future technology in the country.

Speaking at the demo launch in Lagos recently, its Vice President Marketing, Adebisi Idowu, said the firm had been 4G evolution ready from inception eight years ago, adding that the objective was to ensure better connectivity for the over 23 million subscribers on its network.

Idowu noted that Etisalat’s 4G LTE network supports the widest range of devices and most subscribers could immediately begin to enjoy 4G LTE on its network without having to change their devices.

“We are more particular about enhancing lifestyles with the quality of Etisalat 4G LTE. We have positioned our LTE service to enable our subscribers own the innovation that 4G offers. We are giving world-class 4G connectivity to enable users to be better at what they do,” he stated.

Idowu added that it is also poised to strengthen its commitment to quality of service, so that Nigerians can continue to enjoy the positive impact and benefits that 4G LTE technology offers.