Firm pledges to support growth of entrepreneurs in Africa

A growth partner for small and medium-scale businesses in Nigeria, Traction, has pledged to provide payment solution and business tools to support growth of entrepreneurs in Africa.

The firm gave this pledge at the second edition of its business and networking forum with the theme ‘Riding the Wave: How Businesses are Leveraging Innovation to Navigate Socio-economic Headwinds Today’ in Lagos.

“Our key business focus is to provide payment solutions and business tools to support the growth of businesses in Africa, we are also passionate about grooming a community of thriving MSMEs in Nigeria, where ideas and solutions are exchanged amongst business owners. There’s a need for that and we will continue to organize more forums and sessions like this,” Co-founder of Traction, Dolapo Adejuyigbe said.

The forum was a meeting point for owners and managers in the food and fashion industry to discuss pertinent issues and trends impacting Nigerian businesses.

The interactive session involved speakers from both the fashion and food sector; Founder, M.O.T, Mo Agusto; Founder, Karen Ubani Apparels, Karen Ubani-Alli and President, Culinary Arts Practitioners Association (CAPA) Chef Rukayat Momoh.

While the forum was centred on the food and fashion sector, most of the solutions proffered are applicable to other business categories.

Chef Rukayat Momoh also known as Chef Giggles expanded on how business owners need to find a way to leverage social media channels to attract and engage more customers.

Agusto touched on building a quality brand that is also affordable for different income brackets and Ubani shed light on the need for constant learning and business evolution to match and manage the growing cost of business operations against the rising inflation rate.

Business owners were also able to interact with each other and learn from the experiences of other business owners with discussions bordering on the changing economic landscape and its impact on customer engagement & behaviour, business financing, financial technology and supply chain. Participants exchanged ideas and solutions on how to access opportunities such as business financing, advisory, product quality and wealth preservation and appropriate business coverage.