Google: Nigerians prioritising business creation, self-growth in 2026

Google.org

As the world gradually settles into 2026, many Nigerians are moving beyond simple resolutions to actively map out a year of self-improvement, entrepreneurial growth, and deeper personal connections. This was revealed by Google Search.

Data from the first two weeks of January showed a 40 per cent spike in searches related to self-improvement and “becoming better”.

Google informed that from the boardroom to the classroom, Nigerians are using Search to find the tools they need to succeed in every area of life.

According to it, the entrepreneurial spirit remained the heartbeat of the nation. “How to start a business” emerged as the top-searched “how to start” query this month, seeing a significant 80 per cent increase as Nigerians look to build new ventures and drive economic opportunity.

Other top searches for new beginnings include starting a blog, launching a podcast, and opening a YouTube channel.

Searches showed that personal growth is a top priority for Nigerians in 2026, with searches for “how to be a good/better person” increasing by 20 per cent. Google noted that this desire for improvement extended into the heart of the home and community, with people searching for ways to be better partners, husbands, wives, and listeners.

Further, Google said well-being is at the forefront of the national conversation. It noted that Nigerians are forming new habits to stay energised, with searches for “how to eat healthy” and “healthy diet” rising by 40 per cent. Mental wellness is also gaining momentum, as searches for “how to meditate” spiked by 40 per cent during the same period.

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