Lagos State Signage and Advertisement Agency (LASAA) has launched a digital directory for practitioners and billboard assets, alongside the LASAA One App, to simplify advertising services in the State.

Managing Director of LASAA, Fatiu Akiolu, who spoke at the launch yesterday, said the initiative provides a digital backbone for the growing Out-of-Home (OOH) advertising sector.

“For years, the Out-of-Home landscape has grown in scale and complexity. What we introduce today is a digital backbone that brings structure to that growth,” he said.

Akiolu explained that the digital directory and the app translate regulation into a searchable and transparent system where practitioners can be clearly identified, assets verified, and engagement with the agency made simpler and faster.

He noted that the directory serves as a credible register of practitioners and advertising assets across the state, while the app gives stakeholders access to LASAA’s services anytime and anywhere.

According to him, the platform promotes transparency, accountability and service efficiency by providing a single source of truth for practitioners, advertisers, media buyers, regulators and the public.

The LASAA MD also announced that practitioners have until May 15, 2026, to list and validate their billboard assets on the platform, warning that any unlisted asset after the deadline would be considered illegal and subject to regulatory action.

He added that the system empowers stakeholders to ensure their assets are properly documented and compliant, while reducing disputes and strengthening professionalism in the sector.

Also speaking, Head of Client Service and Registration, Temitope Akande, said the initiative was driven by the need for more precise, transparent and efficient regulation in a fast-growing megacity like Lagos.

Akande noted that the new system replaces paper-based processes with a data-driven, digitally visible and system-led approach.

He added that the digital directory creates, for the first time, a single authoritative database of practitioners and billboard assets, eliminating ambiguity and enabling better regulation.