Nigerian media mogul and creative industry pioneer, Mo Abudu, has officially announced the launch of Naija Creates, to showcase and celebrate Nigeria’s creative excellence, set to debut in London this summer with Lagos Canvas as the headline sponsor. 
  
According to her, Naija Creates is not just an event, but a movement—a platform that highlights Nigeria’s finest talents across fashion, music, art, film, and food while placing monetisation at the centre of the conversation. 
  
With the creative industry projected to contribute significantly to Nigeria’s GDP in the coming years, Abudu emphasises the urgency of global expansion and structured commercial opportunities for Nigerian talents.
  
Abudu recently met with the Vice President, Kashim Shettima, at the Presidential Villa to seek his endorsement and support for this visionary initiative. The Vice President assured her of his unwavering backing, underscoring the government’s commitment to fostering Nigeria’s creative and cultural industries.         

Vice President, Senator Kashim Shettima, has pledged his support for the Naija Creates project, saying all hands must be on deck for the nation’s economy to be transformed.

According to him, Naija Creates has the potential of being Nigeria’s flagship cultural diplomacy initiative that will truly project the country through tourism, arts, music, fashion and others at the global stage.

The Vice President assured that his office will support the project in all its ramifications. He commended Abudu for her efforts and contributions to the development of entertainment industry in Nigeria, noting that there were a lot of positives about the country that should be exported to the international community.

Describing the Naija Creates project as an avenue to promote the Tinubu administration’s economic diversification agenda, Senator Shettima said the programme should be Nigeria’s collective effort to showcase the country’s potential in the creative sector.

He also invited Abudu to join the federal government’s iDICE team and deploy her expertise to help actualize the administration’s goals in the technology and creative sector.

Earlier in her remarks, Abudu said Naija Creates is an initiative that will help export and celebrate excellence in Nigeria’s creative sector, comprising film, arts, food, music and fashion, among others.

She explained that through the project, a safe space will be provided to kickstart the process of exporting, to the global stage, the numerous creative talents that abound in Nigeria.

Abudu solicited the support and partnership of the federal government, through its agencies and collaborators, to ensure the actualization of the initiative.
She said in the summer of 2025, the Naija Creates initiative will debut in the United Kingdom, showcasing the various talents in food, music, film, fashion and arts.
  
Mo Abudu said: “Naija Creates is the next evolution of a journey I have been on for years, a journey to position Nigeria’s creative industries as global economic powerhouses. We are rich in talent, innovation and culture, but we must go beyond celebration and into commercial success. Nigeria’s creative economy is a sleeping giant, and when structured correctly, it has the potential to rival oil and gas in economic impact. With Lagos Canvas leading the way and Naija Creates taking this mission globally, we are making it clear that Nigeria’s brands and talents belong on the world stage, and we are here to make it happen.”
  
Naija Creates will feature a curated exhibition showcasing Nigeria’s finest creative talents in fashion, music, art, film, and food. It will include investor roundtables designed to drive monetisation strategies for creatives, exclusive performances, fashion shows, food tastings and film screenings, highlighting Nigeria’s global impact in entertainment, and networking and business matchmaking opportunities with global stakeholders, investors and decision-makers. With the success of Lagos Canvas and the growing momentum of Naija Creates, Abudu is set to build something truly transformational for Nigeria’s creative economy.