Nestlé Nigeria unveils Golden Morn 3in1 to boost affordable nutrition, combat food insecurity

Commercial Manager, Boladale Odunlami (left); Corporate Communications, Public Affairs and Sustainability Lead, Victoria Uwadoka; Managing Director, Wassim Elhusseini; Healthy Cereals Manager, Omofasa Orhiunu, all of Nestle Nigeria at the launch of Golden Morn 3in1 in Lagos recently.

Nestlé Nigeria has again demonstrated its commitment to providing accessible and affordable nutrition with the launch of Golden Morn 3in1, Nigeria’s first fully ready-to-eat cereal.

This product combines Maize and Soya cereal with milk, requiring only the addition of water to serve a complete meal that can be enjoyed at any time of the day.

The launch comes as Nigeria faces widespread food insecurity as the State of Food Security and Nutrition in the World 2024 Report, estimated that 172 million Nigerians were unable to afford a healthy diet in 2022.

Speaking at the launch event, the Managing Director and Chief Executive Officer of Nestlé Nigeria, Wassim Elhusseini, said this reality underscores the urgent need for accessible and affordable nutrition.

He said since its introduction in 1986, Golden Morn has become Nigeria’s most consumed cereal. Building on this legacy, the new Golden Morn 3in1 brings enhanced convenience and cost savings to consumers.

Elhusseini emphasised the company’s consumer-focused approach to innovation, noting that the product comes at a time when access to affordable, balanced diets remains a challenge for millions of Nigerians

“Golden Morn 3in1 represents a significant advancement in convenience and affordability, making it easier than ever for families to enjoy a nutritious meal. Developed over a two-year period through meticulous research and consumer insights, this product delivers the right balance of nutrition and taste at a price that works for Nigerian households,” he stated.

The Category Manager for Healthy Cereals at Nestlé Nigeria, Omofasa Orhiunu, highlighted the product’s role in addressing this nutrition gap, while stressing the importance of affordable nutrition.

Orhiunu said with no fewer than 172 million Nigerians unable to afford a healthy diet, Nestlé recognises the urgent need for solutions that provide affordable, nutritious meals.

“Retailing at an affordable N300, Golden Morn 3in1 is fortified with GRAINSMART Protect—a smart combination of iron and vitamins to support immunity, as well as protein, calcium, and fibre for digestive health,” Orhiunu said.

Orhiunu said the new product reduces the cost of having a nutritious Golden Morn meal by up to 32 per cent.

“As Nestlé continues to innovate and improve its offerings, the company remains committed to using stakeholder feedback to guide product development. Golden Morn 3in1 is a reflection of Nestlé’s ongoing efforts to create solutions that address local nutritional deficiencies and promote overall well-being,” Orhiunu said.