Beauty West Africa returns bigger than ever for 2024 edition

Already recognised as the continent’s largest beauty and cosmetics trade event, Beauty West Africa is set to expand even further with the addition of a fourth exhibition hall this November.

Now in its seventh edition, the highly anticipated event will take place from November 26th to 28th at the Landmark Centre, Victoria Island, Lagos, and is expected to host over 300 exhibitors from around the world. More than 5,500 beauty and hair professionals will be attending, making it the ultimate platform for industry networking and discovery.

Country pavilions confirmed so far are China, Turkey, Pakistan and Korea, and strong exhibitor delegations are expected from Egypt, Europe, the United Arab Emirates, and the USA. The exhibition will also place a spotlight on local entrepreneurs promoting Nigeria’s small and medium enterprises (SMEs).

Seminars, demonstrations and tutorials and the Conference running alongside the exhibition will give exhibitors an opportunity to showcase new products and highlight beauty trends and techniques to a vast audience. And new for this year will be a ‘Battle of the Barbers challenge’ on day 3 of the Conference.

Beauty West Africa is organised by BtoB Events. Ken Baber, Senior Group Exhibition Manager, is delighted to see the show’s annual growth in popularity both with exhibitor and visitors. “We are looking forward to welcoming the huge number of participants to this year’s Beauty West Africa. The extensive range of SMEs, importers, distributors, retailers and beauty and hair professionals all contribute to the success and popularity of Africa’s leading beauty, cosmetics and hair trade event.

“The consistent increase in demand each year has meant we have now had to expand into the fourth hall at the Landmark Exhibition Centre. With so many new products and businesses on display, we know our visitors from Nigeria and across West Africa will really appreciate the opportunities to find new trade partners and build on existing business relationships with our many repeat exhibitors.”

This year’s Beauty West Africa is being supported by FEWACCI, the Federation of West Africa Chambers of Commerce and Industry, who will also be speaking in the Conference.

“By supporting Beauty West Africa 2024, FEWACCI can promote the beauty and cosmetics industry as a key sector in the region’s growing economy. The event aligns with FEWACCI’s mission to enhance trade relations within ECOWAS and across the globe, allowing exhibitors and participants to access a lucrative market,” said the organisation.

To assist exhibitors, whether new or returning, BtoB Events offers a range of support packages. “We will help you every step of the way. From visas to hotels, from SIM-cards and Wi-Fi to stand build and design,” said Mr Baber. “We want you to be able to connect with the region’s largest importers, retailers and distributors who are looking for new suppliers to represent.”