Colgate Nigeria walks to build oral health awareness across 15 cities
In commemoration of the 2023 World Oral Health Day, Colgate the global leading oral care brand in conjunction with Nigerian Youth Service Corp (NYSC) took to the streets simultaneously across 15 regions in Nigeria to sensitise the public on the importance of good oral hygiene.
The exercise covered Lagos, Ibadan, Ondo, Ogun, Osun, Port Harcourt, Owerri, Enugu, Calabar, Jos, Sokoto, Benin, Kano, Kaduna, just as the brand offered free dental checkup and their products as part of their community outreach.
The programme kicked off in the early hours of the morning of March 23, 2023 across all the regions with the full support of all partners and National Youth Corps members, who appeared bubbly with eagerness to hit the streets, most importantly to demonstrate maximum support for Colgate in raising oral health awareness in Nigeria.
The Lagos walk had in attendance top delegates from the Nigerian Youth Service Corp, being led by the State Coordinator- Yetunde Baderinwa, representatives from the African Dental Students Association (AFRODSA), and few officials from the hosting Local Government- Amuwo Odofin LCDA, Festac.
They all took active part in the community outreach exercise while offering free toothpaste samples to encourage and facilitate regular brushing habits.
World Oral Health Day is observed yearly on March 20 and is dedicated to raising global awareness on the issues surrounding oral health and the importance of maintaining standard oral hygiene practice.
During the exercise in Lagos, the Brand Manager of Colgate, Shravan Kumar, stated that the goal of the exercise is to empower Nigerians with adequate knowledge and tools to secure good oral health.
“We are committed to provide the best solution for every Nigerian’s Oral Care needs, which necessitated the idea behind the introduction of Colgate “My tooth Doc”, an artificial intelligence WhatsApp bot that makes preventive oral care accessible to millions of Nigerians,” he said.
Also speaking at the exercise, the Lagos State Coordinator, National Youth Service Corp, Yetunde Baderinwa, said, “it is always a delight partnering with visionary corporate organizations especially those with stanch commitment to improve and enhance surrounding communities and the society at large.
“Colgate and the NYSC Corp happen to share same vision on community development service especially with the oral health sensitization exercise and free dental check initiative being organized to commemorate the World Oral Day. We must commend the brand for this great initiative,” she concluded.
Colgate World Oral Health Day exercise was a huge success across the cities as they helped to educate and promote sustainable oral hygiene culture across Nigeria.