The National Drug Law Enforcement Agency has urged Nigerians to rise against toxic pop culture that glamorises the abuse of illicit substances as an acceptable way of life, especially among youths.
  
The Chairman/Chief Executive Officer of the agency, Brig Gen Mohamed Marwa (Rtd) , gave the charge yesterday during the official commissioning of the agency’s radio station, Clean Beat 91.5FM, in Abuja.

Marwa challenged stakeholders and well-meaning Nigerians to join the NDLEA’s War Against Drug Abuse (WADA) social advocacy campaign to protect young people from accepting illicit drug abuse as a normal culture.

“We recognise that behind every statistic of drug abuse is a human being, a vulnerable teenager seeking escape, a broken family searching for answers, a brilliant mind derailed but capable of redirection.
  
“Through this station, we will drive our narrative softly but firmly. We will counter the toxic pop culture that glamorises drug abuse by replacing it with a vibrant alternative culture that celebrates sobriety, showcases real stories of recovery and provides accurate, life-saving information,” he said.
  
He warned that substance abuse fuels insecurity, weakens public health, reduces economic productivity and threatens the nation’s future workforce.

“If we do not control the narrative today, the consequences tomorrow will be catastrophic,” he added.
   
Marwa said the launch of the radio station represented more than the commissioning of a transmitter, describing it as an effort to amplify hope and strengthen the fight against substance abuse through education and prevention.
  
“At the NDLEA, our mandate is clear and our resolve is unyielding. Day and night, our officers are on the front lines intercepting illicit shipments, dismantling criminal syndicates and prosecuting those who trade in human misery.
  
“While enforcement wins battles, education and prevention win wars. True victory against substance abuse cannot be achieved solely through handcuffs or prison cells. It is won when we dismantle the demand and conquer the ignorance that lures young people into addiction,” he stated.
   
According to him, radio remains a powerful communication tool capable of reaching citizens directly in homes, marketplaces, schools and public spaces.
  
Marwa attributed the successful establishment of the station to the support of President Bola Tinubu, who approved the budget for the project, the Office of the National Security Adviser and the National Broadcasting Commission, which approved the radio frequency.
  
He also acknowledged the contributions of international partners and NDLEA personnel who worked on the project. “To all Nigerians, especially our vibrant youth, this station is yours. Tune in, engage with our programmes and become ambassadors of this movement. Let us rewrite the story of our generation and protect the rhythm of our future,” he said.
  
In his goodwill message, the United Nations Country Representative, Cheikh Touré, represented by Dr Akanidomo Ibanga, commended the agency for adopting radio as a platform for advocacy.
   
He noted that the initiative aligned with Nigeria’s National Drug Control Master Plan and reinforced NDLEA’s leadership in promoting a balanced, health-oriented and security-conscious approach to drug control.
   
Also speaking, the Director-General of the National Broadcasting Commission, Charles Ebuebu, described the initiative as a strategic use of broadcasting for national orientation, behavioural change, youth engagement and social transformation.
   
“I am particularly encouraged by the station’s focus on youth engagement. Nigeria has one of the youngest populations in the world, and our greatest long-term investment must remain the protection, education and empowerment of young people. The fight against substance abuse is therefore not simply a law enforcement responsibility; it is a national developmental imperative,” he said.
   
The Director-General of the National Orientation Agency, Lanre Issa-Onilu, represented by Mr Bala Musa, also commended the initiative, describing the radio station as a platform capable of promoting positive attitudinal change and citizens’ reorientation.