In commemoration of this year’s Father’s Day, CWAY Food and Beverages, recently honoured fathers for the significant roles they play in families and the society.
Planned by CWAY Food and Beverages flagship brand, Nutri Milk, the event also featured the launch of new Super Kids Vanilla Flavour.
There were engaging activities such as a paint and sip session, entertaining games, and soul-lifting presentations by winners who emerged from the Nutri Milk Spoken Words Challenge held on social media.
In his address, the Brand and Marketing Manager, Nutri Milk and Super Kids at CWAY Food and Beverages, Tope Sule, said: “Today is a special day for us as we celebrate fathers. Nutri Milk’s brand essence is centered on creating amazing experiences and sharing love, as we consider ourselves a family oriented brand. We recognise the significant role fathers and father figures play in our lives so it is important that we also celebrate them.”
Speaking further, he added that the event is the first of its kind, noting, “we plan to make it even bigger in the coming years. We do not overlook the importance of Mother’s Day; we celebrate it, but we also want to celebrate Father’s Day too as we know everyone plays an important role in the family.”
On her part, National Modern Trade Manager for CWAY Food and Beverages, Jean Park Bestman, said the sacrifices fathers made and the crucial role they play as heads of their families are very important.
“Their commitment, love, and guidance shape homes and communities. As a company, we appreciate and acknowledge their efforts. This event is an opportunity for us to express our gratitude to all fathers and our partners who are also fathers. We celebrate Father’s Day every year within our organisation, and this year, we decided to extend the celebration further by gathering here to appreciate them,” she stated.
Speaking in a similar vein, Deputy Marketing Director of CWAY Food and Beverages, Samuel Akinrimisi, said: “Milk is an integral part of our growth as individuals, and CWAY Food and Beverages, through its Nutri Milk brand, seeks to acknowledge and celebrate fathers who provide care, resilience, and support. We express our gratitude for their sacrifices and the positive impact they make in their families.”
Deputy General Manager for Nutri Milk Business Unit, Yinka Taiwo, at the unveiling of new Super Kids Vanilla flavour explained: “At CWAY, we always strive to offer the best products to our consumers. The introduction of Super Kids Vanilla flavour is a result of careful research and our commitment to delivering value. We want to provide children with a creamy and tasty product that adds value to their lives. Super Kids has been a beloved brand, and this new variant further enriches our product line, ensuring we meet the diverse preferences of our consumers.”
Specifically, Akinrimisi observed: “Vanilla flavour is a popular choice among children. By adding this flavour to the Super Kids range.
He said:“We ensure that children can enjoy a creamy product with a familiar taste, while also contributing to their sustainable development through the inclusion of essential nutrients like DHA.”
In his feedback, Head of Procurement at Jendor Superstores, Umoru Obande, said: “This is the first time we have seen such a dedicated celebration for fathers, and it is a great thing. It shows that Nutri Milk brand recognises and appreciate men.As an industry insider, I commend them for this step.”
Obande added: “I have tasted the new vanilla flavour, and I can assure you that it will be highly sought after. The packaging, taste, and creaminess make it a favourite among children. It will undoubtedly be a best-seller.”
Expressing his confidence, Chief Executive Officer, Watchman Enterprise and one of CWAY’s distributors, Kelvin Achikwe, noted that the new flavour is a game-changer for the Super Kids brand.
He stressed that the brand would dominate the market and attract significant customer base. “The demand is already increasing, and I anticipate a surge in sales,” he added.
