In continuation of its #OwnTheSweat 2.0 initiative, Dettol Cool has taken its campaign on the importance of proper hygiene to the Lagos NYSC Camp, charging corps members to maintain good hygiene even in demanding conditions.

During the visit to the camp, the brand engaged corps members through fitness challenges, dance competitions, and interactive quizzes led by fitness instructor, Ekemini “Kemen” Ekerette.

Standout participants were crowned as ‘Cool Champions,’ and received Dettol Cool branded merchandise.

Speaking on the campaign, Marketing Director at Reckitt West Africa, Boma Harrison, noted that the #OwnTheSweat initiative was designed to meet Nigerians in their everyday routines.

“With #OwnTheSweat2.0 by Dettol Cool, we wanted to go beyond awareness and create real, engaging experiences in spaces where people are most active, such as the gym.

It’s about showing that staying cool, fresh and maintaining good hygiene can be simple, even in demanding conditions. You can rely on Dettol Cool to get the job done,” she said.

Harrison stated that with the campaign, the brand reinforces its commitment to supporting active lifestyles and helping Nigerians stay fresh, protected, and confident on the go.

The company said the focus of the campaign was on deeper, more engaging experiences within environments where movement and physical activity are part of everyday life.

“Over the past two months, soaring temperatures across Nigeria have made staying fresh and comfortable more difficult. From navigating crowded spaces in sweltering conditions to repeatedly wiping away sweat, the discomfort has been widespread. For those with active lifestyles or constantly on the move, maintaining proper hygiene has become even more demanding,” it said.

Speaking further on the campaign, it added: “The initiative came to life through a series of pop-up activations engaging participants in real time and reinforcing the connection between active living and everyday hygiene. Rather than simply promoting freshness, the initiative demonstrated how it fits seamlessly into daily routines. The campaign kicked off in key fitness hubs across the country. At each location, participants took part in interactive fitness challenges led by trained instructors, transforming routine workouts into engaging experiences. These sessions created a practical link between performance and hygiene, allowing participants to experience the brand in context.”