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Some Black Friday incentives meant to extort consumers, says group


The Centre for Consumer Concern has labeled some sales promotion under the Black Friday phenomenon in Nigeria as fraud and deception.

The centre therefore tasked consumer protection agencies to sanction sales promotions in the guise of Black Friday that are coated with deception and misleading.

The Co-convener of the Centre, Mr. Muyiwa Ayojimi stated that the Nigerian consumer is being deceived into believing it is having the biggest deals.

“Don’t get me wrong, some of the deals out there are legitimate bargains, though insignificant to the consumer ratio. Others are nothing more than ordinary sales wrapped in disguised packages.

“How do you explain a merchant who raised the price of their products weeks prior to the promotion and now reduced it by a discount to arrive at the exact price they were meant to sell the product? This is an unfair practice and deception of the highest order to the teaming consumers.

The centre, therefore, advised consumers not to be carried away by the promotions, but take suggestive precautions like-adequately research on the products on offer and benchmark the prices.

It noted that the concept of Black Friday practiced in advanced markets was to promote a wide range of discounts and deals to consumers.


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