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Three Crowns begins Family Dance Off in its ‘Jara’ Campaign


Three Crown has taken another bold, unique and exciting move in its Jara campaign, as it introduces a new and thrilling height through a family challenge, themed “Family Dance Off.”

The challenge, which will hold all through the month of September, 2020, would be staged digitally, in keeping with the new normal occasioned by COVID-19.


Giving details of the challenge, Three Crowns Marketing Manager, Omolara Banjoko, said the Family Dance-off Challenge is a special part of the campaign that highlights Three Crowns care for the heart and, in particular, mums hearts; while inspiring different things which a healthy heart can do.

She explained further that a dance choreography in traditional attire will be showcased on the brands social media handles as a guide. Consumers online will then be invited to recreate their own video showing their mums and family members performing their own dance steps in their preferred attire.

Banjoko said that posted and properly tagged videos will be collated and judged to reveal top five entries, which will be selected and posted on the brands page for followers to pick the top three winning families.

According to her, entries will be judged based on synergy and creativity of the routines, with Jara reward for participation, freebies and offline shopping vouchers are guaranteed for winners.


It would be recalled that Three Crowns recently unveiled Jara to the Heart of the Home campaign, through which it has been showcasing its unique care for all mothers across trade channels including the open retail market and neighborhood stores in Lagos, Abuja, Ibadan, Ilorin, Aba, Benin and Enugu till October 2020.

Banjoko explained that to participate in the campaign, shoppers are required to buy a selection of Three Crowns product range including the refill pouch, big family pack refill pouch and evaporated milk in cans; to win free sachets of milk and lots of gifts, while stocks and gifts last.

Also speaking, the Brand Manager Three Crowns, Chioma Otisi-Igwe, said the Family Dance Off is among other things, an expression of the brands desire to keep mums hearts healthy through an active lifestyle and a healthy nutrition, adding that similar challenges like it have always been among the features of the brands annual Mum of the Year, MOTY campaign.

She also emphasised the fact that Nigeria’s very rich culture, particularly its various attire, is a very significant part of the Family Dance Off.


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