Three Crowns marks World Milk Day with ‘Voices of the Heart’ campaign
Three Crowns has unveiled plans to celebrate the 2020 edition of the World Milk Day by highlighting the vital contributions of dairy nutrition to the food value chain.
The World Milk Day is an annual celebration that was initiated in 2001 by the United Nations Food and Agriculture Organization (FAO) and held on June 1 to show the importance of milk as a global food. It encourages milk and dairy consumption as part of a daily diet.
Speaking about the brand’s participation in the celebration, the Marketing Manager, Omolara Banjoko said their diary firm would play to mums and the value chain through a holistic campaign message tagged: “Voices of the heart.”
She said the campaign, which kicks off this week and will climax on June 1, is in line with the brand’s pay off, “Healthy Mums, Happy Families.”
In her words, “Through this campaign, we will elevate the brand’s “Care for your heart” story and dial up the functional benefits of Three Crowns milk by showcasing the different things a healthy heart can do. Every time the heart beats, it speaks. Its language is so unique that only very few can hear and interpret it. Luckily, we are one of the few that understand and can interpret well the language of the heart.”
According to the Marketing Manager, through this unique campaign, Three Crowns milk will be caring for the hearts of mums and use the World Milk Day 2020 celebration to translate this message and bring it to the forefront for everyone to hear.
She said: “The campaign kicked off on May 24 with a teaser by the brand to demonstrate what a healthy heart can do when nourished and properly cared for. This would be followed by series of consumer engagements. Mums will be asked to record and upload 30-second voice notes to their loved ones with a pledge to stay healthy for them with Three Crowns milk on the brand website.
“Mums can also send their voice notes through WhatsApp to 08036847790 with their full names. There will be other interactive online quizzes on zikoko.com where mums will be asked to plan a breakfast meal and upon completion, the brand will reveal what type of mums they are, based on their responses.”