One of the iconic professionals cum entrepreneurs in the Nigerian advertising industry.

The Co-Founder and Group Managing Director of SO&U Limited, Mr. Udeme Ufot, a foremost integrated marketing communications Group in Nigeria has been honoured with an Advertising Legend award.

The well-deserved honour was bestowed on the advertising guru by MARKETING EDGE, Nigeria’s leading, award-winning and globally acclaimed magazine at the recently held 2023 edition of its annual Brands and Advertising Excellence Awards, now christened EDGE Awards.

The event which marked the Grand Finale of the iconic publication’s 20th anniversary celebrations, took place at the prestigious The Podium Event Center at Lekki, Lagos.

On hand to present the award to and confer the honour on Ufot was another legendary advertising professional and entrepreneur, Sir Steve Bamidele Omojafor, the Chairman of the STB McCann Group who was the Special Guest of Honour at the Awards Nite.

Zeroing in on Ufot for the prestigious award, the organisers of the EDGE Awards took a very deep look at the very scintillating, greatly inspiring and highly impactful professional trajectory and entrepreneurial odyssey of this man of history.

Presenting the award to this distinguished adman, Omojafor said it was a well-deserved honour and one that could not have come at a better time than it did.

He recalled all the great strides which the awardee had recorded and the indelible footprints which he had been leaving on the sand of time.

Omojafor recalled that Udeme took the baton from him as the (then) President of the Association of Advertising Practitioners of Nigeria, AAPN, now Association of Advertising Agencies of Nigeria, AAAN; and disclosed that history would soon repeat itself in a very positive way when in November, this year, as Udeme would take over from him as the Chairman of the Board of Trustees of the same umbrella body of advertising agencies in Nigeria.

He therefore commended the Board and Management of MARKETING EDGE and the entire members of the EDGE Awards Board for such a very accurate and significant choice.

On his part, Udeme Ufot thanked the organisers of the EDGE Awards, stressing that the conferment was both humbling and exciting to him.

He added that the honour could only be an impetus for him to keep doing his best to positively impact the advertising industry, the Nigerian nation and humanity.