Valyou Furniture’s new foundry brand blends cold steel and warm leather
Valyou Furniture, the company with Hawaiian roots that has extended its reach all over the continental US, known for high-quality yet affordable furniture, is adding The Foundry collection to its already comprehensive line-up of classic staples and upscale furnishings. The Foundry brand belongs to the Industrial style, a.k.a. Industrial Chic, that caught on in the late 90s and has been on-trend ever since. As the industrial buildings, factories, and warehouses have been abandoned, urban architects and developers started converting the vacated premises into living spaces and lofts.
Such premises’ interiors call for a different furnishing approach and aesthetics to account for and bring out the rugged beauty of brick walls, high ceilings, and vast concrete elements such as floors, beams, and ceilings. Exposed brick, primitive-looking industrial lightning, weathered wood features all need to be in harmony with a special kind of furnishings. Valyou Furniture has it all thanks to Foundry.
“Foundry is mixing modern styles with vintage references to create unexpected and eye-catching combinations. That’s what our customers are looking for, so that’s what we are bringing,” explains Eddie Casillo, Valyou’s CMO.
The Foundry Collection allows interior designers and loft owners to start a furnishing project with a clean slate and complete it without going to another source. All items are now available online—industrial desks, cabinets, TV stands, bookcases, side tables, chairs, and many more industrial furnishings to turn a loft into uniquely furnished and accentuated premises without obstructing the natural flow. Since a loft is a canvas, the Foundry offers the entire spectrum of colors to breathe life and fuel the thrill of creation. The new brand provides an exciting array of industrial pieces that are a mixture of laconic classics with modern tones. The inspiration with a vintage design is traceable in many Foundry pieces, be it a Duarte sofa or an Adze chair, and many other pieces crafted from premium materials that will withstand years of wear. Coffee tables and cabinets made of riveted stainless sheets will accentuate the classic pieces next to them.
Shaul Rappaport, Valyou’s co-founder, has a strong affinity with the industrial style.
“Foundry is actually a very big thing for me,” says Shaul. “The first condo I ever furnished was a loft in Downtown Las Vegas which had concrete walls, exposed ceiling, etc. Actually, it’s where I started working on the first Valyōu collection, where I built the website. This is where I fell in love with industrial interiors and why I chose to furnish the condo with all vintage industrial pieces. The issue was that those pieces were not so mainstream, so it was very hard to find them. It felt like collecting art. I ended up building most of the pieces myself and some I purchased on Etsy and from other artists. The colors are two edges. You have on one side metal and stainless steel, which is cold, and on the other side, leathers and dark wood, which is super warm. These materials together are exactly what makes this interior style so livable. It’s there to support your mood every day, there to boost your internal energy to any direction you want it to go. I want to make this feeling easily accessible to everyone. And it’s like somehow a closure to finally have a brand like Foundry out there in the world.”
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