Why Rite Foods’ Bigi brand sponsor Nigerian Idol season 6
Rite Foods Limited, through its Bigi premium brand, is sponsoring the highly exciting Nigerian Idol Season 6, to pave way for the discovery of music talents among young Nigerians, as well as the promotion of the entertainment industry in the country.
The firm’s Managing Director, Mr. Seleem Adegunwa, stated this while explaining the rationale for partnering with DSTV in the music reality TV show, which commenced live performance on May 9 and will culminate in a grand finale on July 11, where the winner will pocket a recording contract with a leading record label and N50, 000,000 (Fifty Million Naira) worth of prizes.
He noted that the carbonated soft drink brand will continue to promote talent discovery in music through the show, while espousing the company’s interest in the creative platform where abundant talents abound in the country.
He added that the sponsorship is to ensure that talents are nurtured to produce stars that would take the music and entertainment industry to enviable heights, like the recent feat of Burna Boy, who have now become a global star after winning the Grammy.
To effectively demonstrate its intention in attaining that, Rite Foods recently held a mini Idol show christened the Bigi Media Idol for content drivers, to further reinforce its sponsorship of the Nigerian Idol reality TV show and its commitment in advancing its good cause for the entertainment sector.
At the event, one of the highlights was the microphone stunt used on stage, which was used to depict the 12 Bigi soft drink variants, a scenario that got the audience amazed at such innovation from a leading brand, that is making impact in the food and beverage sector of the Nigerian economy.
Established in 2007 as a subsidiary of Ess-Ay Holdings, Rite Foods’ inventiveness has earned high recognition in the energy drinks market with the first ever packaged polyethylene terephthalate (PET) bottle brands for the Fearless Red Berry and Fearless Classic.