As a result of the alarming proliferation of counterfeit products in the market, which pose a significant challenge to manufacturers and consumers in Nigeria, Verisafety is set to provide free product authentication and anti-counterfeiting labels to 100 manufacturing companies across the country.
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The firm announced this Corporate Social Responsibility (CSR) initiative in commemoration of the World Consumer Rights Day yesterday.

World Consumer Rights Day is observed yearly on March 15, with this year’s theme focusing on “Fair and Responsible AI for Consumers,” emphasising the importance of the ethical and transparent use of artificial intelligence in consumer interactions.

Verisafety said that its anti-counterfeiting labels incorporate state-of-the-art technology, enabling consumers to easily verify the legitimacy of a product using their smartphones.
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The Business Manager, Ms. Chiamaka Onwuama. said: “Verisafety is on a mission to protect both manufacturers and consumers from falling victim to counterfeit goods.”

“We are committed to ensuring that consumers have access to genuine products and that manufacturers can protect their brand reputation.”

Onwuama explained that by providing these free anti-counterfeiting labels through their Buy Right CSR Programme,  the firm’s hope to make a meaningful impact in the fight against adulterated goods in Nigeria.

While noting that the CSR initiative reflects the company’s dedication to promoting consumer safety and promoting ethical business practices, she insisted that by empowering consumers to make informed purchasing decisions, the firm is helping to create a safer marketplace for everyone.
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