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African sports tourism week to celebrate female clan travel industry


African Sports Tourism Week in partnership with Women In Hospitality Nigeria and NANTA Lagos will be hosting women in travel business to a Travel Gurls Beach Volleyball Tournament, billed for February 22, 2020. 

The event, which will be the first industry recreational activity created for females in the industry, will feature volleyball as the main activity, while soccer, golf and others will be side attractions.

Speaking on the event, Deji Ajomale-McWord, CEO of Footfall Advisory and founder of African Sports Tourism Week said, “If there is any industry where girls have been pulling their weights and bringing immense value to the table, it is the travel trade. From travel operation to travel agency business, concierge services to hospitality, travel desks of corporations to aviation and M.I.C.E, they have made their presence felt for the positive.”

He continued: “It’s on this premise that we predicate the need to celebrate gurls – the ‘woke’ compound name for all females representing their clan with power and competence. The industry has experienced a couple of conferences centered on women, this time let’s make it recreational. We want them to let down their hair, have fun and win prizes. And you don’t have to know how to play volleyball. Goofing is allowed,” he said. 

The African Sports Tourism Summit is the platform for the official ‘solemnisation’ of sports and tourism industries, where eggheads crossbreed ideas and exchange a hand of fellowship towards social-economic gains for Africa and her nations. It is one of the headliners of The African Sports Tourism Week.

“One thing on the mind of sports tourism enthusiasts in Africa is the right mix and approach to effecting unique experience and the commodification of sports through tourism and leisure, with tapestry of Africanness, while bearing in mind global best practices,” Ajomale-McWord said.

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