At LagosMatchmaker, we have stories of successful marriages – Nkpubre Arit Edet

In the world today, matchmakers trade on the belief that romantic love is something akin to a human right, and the modern online dating service is just one of many examples of a dating system where technology is invoked almost as a magic charm with the capacity to bring happiness.

Bringing happiness to people has been one of several reasons LagosMatchmaker has been a delight to its clients who see it as a platform to find their soul mates.

Since seven years ago when LagosMatchmaker made its entry into the Nigerian matchmaking scene, it has been able to make good matches which have ended up in its clients having successful marriages to date.

Nkpubre Arit Edet, the in-house dating coach of LagosMatchmaker described the stories of some of her clients as testimonies of the positive impacts her matchmaking service has had on people and this has made Nigerians from far and near to trust LagosMatchmaker.

“Our clients have been given us good stories of the effects of what we are doing, and I can tell you that the stories keep coming,” said Arit Edet, in a recent interview with The Guardian. “One of my best stories was a single mum and single dad who initially declined being match made twice, but with our persuasion, and after matching with others, decided to give it one more trial. They are currently happily married.”

Arit Edet,, a certified coach who holds a degree in economics from Howard University and a masters in international strategy from the University of St-Andrews, said LagosMatchmaker is the place to be, adding that LagosMatchmaker, with its privacy focused matchmaking service, matches clients based on their personalities, interests, background and more.

Continuing, she said: “On LagosMatchmaker, I always say I am a dating coach not a marriage coach. My certification, although in relationship coaching, I like to believe as someone still early in marriage. I am learning a lot along the way.”

She said the trade of matchmaking is still very new in Nigeria and LagosMatchmaker, like others, is facing some kind of culture-based challenges.

“We face a lot of challenges as this is an uncommon industry. The two main challenges are trust and marketing. It is hard to get people to trust you because this is a delicate issue as it deals with the heart.

“Marketing is also a challenge because we deal with privacy so we cannot use our success stories with the clients’ names to sell our business, so we rely hugely on referrals which come when we have success.

“We have had a lot of competition, just like in every other industry, but we know the value and quality of service we offer so we know our clients will find us regardless. We have had competitors copy our exact format but as they say, imitation is the best form of flattery, so it motivates us to do better”, added the LagosMatchmaker in-house dating coach.

Arit Edet also disclosed that starting LagosMatchmaker was natural for her as she was surrounded with friends who were single and the ability to pilot some of them out of being singles to being happily married encouraged her to go fully into matchmaking.

“I decided to go into matchmaking because it was something I naturally enjoyed doing for my friends and I thought how much fun this would be to do this as a job. I had so many single friends and the joy I felt when I made successful matches could not be compared to anything,” she said.

Despite doing an uncommon matchmaking business, and its attending socio-cultural challenges in Nigeria, Arit Edet sees a bright future and room for expansion and growth for Lagosmatchmaker.

“Our future plans for LagosMatchmaker is to become more international. We aim to have more success and create more happy stories,” she added.