ATAFO’s Spring-Summer23 collection on runway
ATAFO’s<br />Spring-Summer23 Collection On Runway
Seasons come and go, old collections make way for new ones. But in the face of these fashion evolutions, ATAFO, a multidisciplinary fashion brand, which creates men’s wear, women’s wear and bridal collections, in partnership with The Macallan, a single malt Scotch whisky brand has stayed on the beat with the recent fashion show.
The partnership is a nod to The Macallan’s competence in curating meaningful and bespoke experiences for ultra-high-net-worth individuals and drawing from its ultra-prestige, exceptional quality and character.
The Macallan’s collaboration within the fashion industry also emphasises its value for seasoned craftsmanship, unparalleled creativity, innovation, and sustainability qualities the ATAFO brand has consistently displayed.
The event, which showcased ATAFO’s Spring/Summer23 collection tagged ‘The Atelier’, took place at The Podium, Lekki in Lagos last Sunday. In attendance were high-profile personalities in the fashion and entertainment industry including Ebuka Obi-Uchendu, Omowunmi Akinnifesi, Uti Nwachukwu, Sharon Ooja, Ric Hassani, Mimi Onalaja and Ini Dima-Okojie.
‘The Atelier’ collection pieces, though stylish, remained functional, elevated, and structured, easily adaptable to individual styles. The designs echoed the distinctly robust and characterful ‘new make’ of The Macallan spirit and its captured design elements from over the last decade in new and inventive ways pleasantly reflected the whisky brand’s rich legacy.
Showcasing four collections of over 80 outfits displayed by 68 elegant models on the runway, the event also celebrated ATAFO’s 12 years of industry relevance.
Creative Director of ATAFO and a brand influencer for The Macallan, Mai Atafo, unveiled his latest collection in all its sartorial elegance, clean lines, and innovative yet functional designs.
Also as part of its commitment to celebrating mastery and adding value to consumer engagement, the whisky brand and ATAFO jointly curated the fashion show, pushing the boundaries of creativity and innovation.
Premium Spirit & HoReCa Director, Coca-Cola Hellenic, Ioannis Simos (left); Creative Photographer and Publisher, Style Mania, Kelechi Amadi-Obi; Creative Director, ATAFO, Mai Atafo; Customer Marketing Manager, West & North Africa, Edrington, Abayomi Ajao; Brand Manager, Edrington Portfolio, Coca-Cola Hellenic, Hammed Adebiyi; and Trade Marketing Manager, Edrington Portfolio, Coca-Cola Hellenic, Tsolaye Everett at The Macallan-supported ATAFO Atelier fashion show held at Lekki, Lagos last Sunday
Ebuka
In his remarks on the launch of his new collection, Atafo said: “The Atelier is a statement of passion, grit, and growth. I got into fashion out of a love of clothes, and now that love has evolved into a desire to create an experience people can wear and live. Atafo has had many challenges, but we have grown through them to become this exquisite brand changing the face of fashion globally, and we are delighted to have an iconic brand like The Macallan to support our growth.”
The Edrington’s Customer Marketing Manager, West & North Africa, Abayomi Ajao said: “The Macallan is renowned as the world’s leading single malt whiskies and globally celebrated for its unique taste and style, methods and craftsmanship. For almost 200 years, the brand has maintained an outstanding quality and distinctive character. This legacy and reputation form the motivation for our collaboration with the highly respected Nigerian designer, Mai Atafo. The Macallan recognises Nigeria’s vibrant fashion industry that is characterised by colour and beautiful expressions and this partnership is another investment in the exceptional talents within the industry.”
Premium Spirit & HoReCa Director, Coca-Cola Hellenic, Ioannis Simos, said Nigeria’s fashion symbolised craftsmanship “and nothing could inspire you more than The Macallan as it adds style and luxury to our taste.”
The Macallan has had a rich history of investing in Nigeria’s high art and food industries by supporting various exhibitions and local culinary experiences in the country.
