Becoming a yoga instructor costs a fortune, Online Yoga School offers more affordable, accessible option
The global pandemic in 2020 did not just shift the perspective of individuals worldwide. It also rearranged the industries that drove the economy. From physical restaurants, the core of the food industry became deliveries. From office buildings, the workforce turned to virtual meeting software.
The health and wellness industry is arguably the most affected by the pandemic. It was the only sector forced to remain the same to serve the growing needs of people during a health crisis. However, taking care of health is not just about curing ailments through medication and operations. People can take measures to improve their overall health and strengthen their resistance. Aside from ensuring the proper intake of nutrients, one could also lift weights, do aerobic exercises, and meditate to elevate overall physical fitness.
The new normal for physical fitness
Adapting to the new normal also meant finding ways to keep the body and mind healthy without leaving the house. Yoga, which improves both physical and mental health, became one of the more popular options even as travel restrictions eased up.
Statistics show that yoga equipment sales grew 154% and enrollment in online yoga classes increased by 25%. On Instagram, conversations about yoga grew 68%, beating politics, recipes, and health, which only grew by 28%. Before the pandemic, only 9% of instructors taught yoga online, while 40% of practitioners learned from them. During the pandemic, 86% of instructors took their business online to cater to 91% of yoga practitioners.
Beyond the health and fitness sectors, economic shifts also happened across various industries. The pandemic gave people the opportunity to reassess their priorities, making work-from-home jobs more popular than ever before as businesses eventually required people to report back to the office. Becoming a full-time or part-time yoga instructor was one of the many work-from-home options, but it undoubtedly came at a cost.
The eight-limb path can cost an arm and a leg
Getting certified as a yoga instructor requires at least 200 hours of practice, which can also reach 500 hours, depending on the certification. This can cost anywhere from $2,000 to $5,000. Naturally, most backed out of the aspiration. Aside from teaching something beneficial for many people, becoming an instructor is also one way to mitigate the pandemic’s financial impact. It would not make sense to spend thousands of dollars right out of the gate just to start a practice.
This does not sit well with Online Yoga School, one of the first online yoga learning platforms. It was founded long before the pandemic by Steph Ball-Mitchell, who has certified over 12,000 instructors in the last decade. The philosophy behind Online Yoga School is that the activity is not supposed to be gate-kept behind financial and social status.
Online Yoga School offers a 200-hour yoga instructor certification course for less than $400, or a fifth of what others are paying to become certified. It caters to aspiring instructors and casual practitioners alike and offers a 500-hour certification course for aspiring prenatal yoga teachers. Access to their recorded workshops is free in the first month and costs only $9.99 a month afterward.
Ball-Mitchell said that one of her goals is to continue making yoga teacher training accessible and affordable to marginalized groups who wouldn’t be able to take yoga teacher training otherwise. This will help bridge the current gap in the yoga community and help underrepresented populations in yoga.