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L-R: Funke Adekola, Business Director, Dare Create, Celestine Achi, Director General, BLB Promo, Simisola Munire, Senior Legal Officer, Lagos State Celebrity Influencer, Charles Okocha and Kenneth Shanki, Product Manager, Payment Solution, MTech Communications Ltd, at the media unveiling of the Better Life Billionaires Promo in Lagos weekend.

The Better Life Billionaire Promo (or “BLB Promo”), a novel initiative of NNB Capital & Investments Limited, a financial and investment advisory firm, has been officially launched in Nigeria.

The maiden edition of the Better Life Billionaire Promo, a unique promotional lottery campaign is set to change lives of Nigerians for the better, irreversibly, says the Director of the Campaign, Mr. Celestine Achi.

According to Mr. Achi, “the BLB Promo is not only novel in its idea but also its prizes are unprecedented as participants stand the chance of being one of 10 people to win N5 million each, every week or the lucky winner of the N200 million grand prize in the 13-week campaign”.

“It is in line with the above that the Company created the BLB Promo with a vision to ultimately: Make Nigerians “irreversibly” wealthy, and facilitate the provision of key infrastructure in the country. The Project has been organized like a classic lottery system, where Nigerians, of specified demography, will participate by playing for record breaking Prize winning”.

BLB Promo Coordinator, Maxwell Chinonso has said that it was part of efforts to support the Government’s wealth creation agenda by providing alternative solutions to the nation’s economic problems outside of government.

“Our country and our people have great potentials to be even greater than we are. But our present circumstances are pulling us back. The poor state of infrastructure in Nigeria is a major reason for slow economic development. When there’s no infrastructure, there’s no investment – both local and foreign investments. Cost of doing business is high, profit is eroded and businesses fold up, unemployment is high, leading to poverty and instability.

“Also, our youth are unemployed and broke. And when the occasional windfall comes, they don’t know how to investment and manage their resources, to grow it and become even more successful.

“It is in view of the above, that we see that the Government needs help and we can support by providing alternative solutions to the nation’s economic problems outside of government”, Chinonso explained

To be part of the Campaign, Mr. Achi continued, “You have to dial the USSD code *5453# on the networks of MTN, Airtel & 9Mobile. If you are an MTN subscriber, you can just text BLB to 5453 and play by text to win. Asides the above, everyone can also play by just visiting the website.

Winners will be contacted through phone calls and SMS and are rewarded with their cash prizes, including an options of investments and assets that continue to generate income and wealth.


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