Brand kicks off breakfast culture campaign, serves free meal to young people
As a part of awareness campaign and build up to 2019 World Milk Day on June 1, the flagship product from dairy giant, FrieslandCampina WAMCO, stormed key cities in Nigeria including Lagos, Edo, Enugu, Anambra, Abuja, and Oyo states, where children were surprised and served with sumptuous breakfast banquets during the Children’s Day parades across the country.
Speaking on the project, Marketing Manager for Peak Milk, Maureen Ifada, said, “A lot of working-class Nigerians do not bother about having breakfast and most of those who do often do not find the time. Therefore, in our steadfastness to supporting Nigerians to be unstoppable, our brand is committed to cultivating a breakfast tradition which sets the tone of your day, from start to finish.”
Also, as a tribute to the local dairy farmers whose raw milk is purchased and used in the production of Peak Milk, executives from FrieslandCampina WAMCO and Nutrition Society of Nigeria (NSN) visited and served breakfast to dairy farmers and pastoralists in Iseyin and neighbouring communities in Oyo state. Being pioneers of the Dairy Development Programme (DDP) in Nigeria, the Peak Brand prides itself as a product being sourced through an initiative, which emphasises gender inclusion and is significantly improving food and nutrition security in the country.
According to Ifada, by choosing a balanced breakfast, people can get off to the right start and fill-in the gaps likely to be missing in their diet.
“Milk is a perfect breakfast complement, as it remains one of the richest natural sources of vitamins and minerals; enhancing growth and development of mental and physical performance. So, enjoy a Peak breakfast today – your guaranteed enabler to start well and end well,” Ifada concluded.