Chivita Felicitates With Man U Over Premium Brand Rating

ONE of Nigeria’s leading fruit juice brands, Chivita 100%, has expressed delight with the recent naming of Manchester United Football Club (MUFC) as the world’s most valuable football brand for 2015.

It would be recalled that just last year, the management of Chi Limited and MUFC signed a multi-year partnership deal at the prestigious Old Trafford Stadium in Manchester.

For consumers of Chivita 100% fruit juice across Nigeria, the news is a cheering one as the efforts by Chivita 100% to publicise the club in Nigeria has been remarkable. From huge and effective publicity on television, radio, outdoor advertising, print publication, activations and online presence, the management of Chi Limited has ensured brand visibility for the partnership and value for the club across Nigeria.

According to a report from consultancy Brand Finance, Manchester United’s brand value has increased by 63 per cent since 2014. The club is estimated to be worth $1.2 billion ahead of Bayern Munich, Real Madrid and Barcelona football clubs, which placed second, third and fourth respectively.

For Chi Limited’s Head of Marketing, Mr. Probal Bhattacharya, “it is truly heart-warming to observe that numerous consumers of Chivita 100% have built an affinity with Manchester United in Nigeria since we signed the partnership deal with the club in October last year.

Since then, we have kept our consumers abreast with the club’s activities and even hosted them to live telecasts of the club’s matches at viewing centres in Lagos.”