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Da Viva/ ABC Wax hold solo show as AFWN opens at National Arts Theatre today

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Today is the opening of Africa Fashion Week Nigeria (AFWN) at The Iconic National Arts Theatre in Lagos Nigeria;

After three successful years at the Eko Hotel, AFWNigeria has moved its venue to the National Theater, in a bid to continue to promote and showcase the African culture and heritage to a global audience,

Meanwhile, Da Viva/ABC Wax would be participating in AFWN as official textile partners. To that effect, the brands will hold a Solo Show today from 5:30pm to 8:00pm at the National Arts Theatre to unveiling the new Da Viva collection and the ABC Wax relaunch to end the show. There will be a livestreaming of the event on the Da Viva social media channels.

Speaking at a recent press briefing in Lagos, Marketing Manager of Da Viva, Mr Steve Dutton, explained that for the solo show, top designers such as Nigeria’s Zizi Caardow, and Nipo Skin from Ghana would be showcasing the new Da Viva Collection and come-back iconic ABC Wax, a fabric that has been in existence for over 100 years.

Dutton, who explained that the group’s purpose is to become a champion of fashion business in Africa and beyond, said: “Our objective is to improve the livelihood of people in our markets through the development of their fashion industry and building relationships with stakeholders thereby facilitating the creation of West African fashion system to help develop small/medium fashion enterprises in an ethical way. At the show, our strategic partner is Swarovski.”

He also revealed that the ABC relaunch in Nigeria has a new selvedge designed in England and made in Ghana.

The company consists of Nichemtex House of brands such as Da Viva, Excellence, Nichem VIP and Akosombo House of Brands- ATL, Inspiration, Ospice and ABC.

Founder of AFWN, Ronke Ademiluyi, said the fourth edition of the fashion week will be holding today and tomorrow at the nation’s iconic National Arts Theatre, where Africa’s culture was showcased in all its grandeur and splendour 40 years ago when Nigeria hosted the world at the African Festival of Arts and Culture (FESTAC 77), in staying true to our African heritage.

She stated further that the long-term growth of the fashion industry is grounded in developing initiatives to ensure that Nigeria remains in the forefront of creativity, Centre of fashion, style and innovation.

This year’s AFWN will feature 56 designers and 40 exhibitors selected from various parts of Nigeria and the African continent. They are all in Lagos to celebrate and showcase creativity on a platform that turns creativity into sustainability.

Ronke Ademiluyi, AFUN founder

Some of the designers showcasing include Modella, Kola Kuddus, Maufechi, Regalia by FAL, Blingshiki, Zizi Cardow, Marobuk, Tash by Tasha, Linda Ngwi (Cameroun) Sally Bawa, Alex Akande (Cameroon), Afrikawala (Zambia), Del Africa (Jos), and Eve Design (Senegal).

On April 1, AFWN launched the first Iconic Catwalk Show in Nigeria at the same venue and Tinubu Square on April 2, as pre-events to the AFWN, where talented designers expressed how traditional culture fused the modern spirit to fashion against the splendor of these heritage sites.

He model casting recorded a record-breaking turnout of over 450 models of which 70 were picked by industry experts who included multiple award-winning model talent scout and makeup artist Bayo Hasstrup, AFWN COO Aiki Odiawa, Eke EKE Group Merchandising Officer, Daviva, Mr Jide Adedeji the Head Stylist, Mr Zuby Enoma AFWN Hair director and Mr Barrectt Akpokabayen the official AFWN photographer.

For this edition AFWN selected fast rising 53 Extra presenter, Amira Ibrahim Alfa, as the Face of AFWN 2017 and she will be co-hosting the Red Carpet with ‘Derenle Edun of Lip Sync South Africa.

Amira was chosen because she’s a model representation of today’s young African woman, who is vibrant, vivacious and unafraid to dream by stepping out of the norm to contribute her quota and make her mark.


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