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Designers move to boost Africa’s fashion brands

By Maria Diamond
06 November 2021   |   3:34 am
As fashion continues to revert to old types, Polo Avenue has collaborated with Banke Kuku to launch its SS22 collection themed ‘1970s’ at the Lagos Fashion and Design Week (LFDW) 2021 held recently.

As fashion continues to revert to old types, Polo Avenue has collaborated with Banke Kuku to launch its SS22 collection themed ‘1970s’ at the Lagos Fashion and Design Week (LFDW) 2021 held recently.
  
The project is aimed at fostering growth and dynamism in the African fashion industry through supporting and collaborating with exceptional budding fashion brands and talents. 

In the collection, Banke Kuku presented a sophisticated fusion of silk and prints in pajama sets and dresses. The brand gives its signature monogram print a ‘1970s’ makeover to symbolise the fashion elements of that era.
  


With a vision to deepen global appeal and demand for Nigeria’s outstanding fashion designers and their pieces, the 70s collection presents Banke Kuku’s debut runway showcase inspired by the exceptional music, art, and culture of Nigeria in that decade.
  
Speaking at the launch, Banke Kuku said the peaked levels of rich and artistic creativity of the 1970s in Nigeria inspired the collection.

“In creating this collection, we worked very hard to push our boundaries while maintaining our brand’s purpose – which is to create luxury loungewear that transitions to occasional wear. We wanted our Kuku Tribe to enjoy refined elegance through these pieces as we gradually ease out of the COVID-induced lockdowns and come into the festive season,” she said.
  
Executive Director, Polo Avenue, Jennifer Obayuwana, said: “We are proud to collaborate with Banke Kuku on her debut runway collection at the LFDW 2021 where she showcased opulent, multidimensional loungewear pieces that are referenced from our rich Nigerian heritage. At Polo Avenue, our objective remains to develop and promote African fashion and talents who show excellence and top quality in their work. We look forward to future collaborations such as this which will grow Nigeria’s luxury fashion market, and impact the economy at large.”