Domestic tourism: NTDC plans big with tour Nigeria
In the heels of MyAbujaWeekend project, which aimed at motivating movement to tourism destinations in the Federal Capital Territory (FCT), Nigerian Tourism Development Corporation (NTDC) has lunched another product — Tour Nigeria. The loģo of the latest product was unveiled recently in Abuja, with stakeholders in tourism and hospitality industry in attendant.
The Tour Nigeria project, in the words of the Director General of NTDC, Mr. Folorunsho Coker, “is an ambitious attempt at promoting tourism in Nigeria. Part of the he project is the Corporation’s planned ‘Tour Nigeria’ bus tour of the country’s six geo-political zones, with effect from the month of August.
“The itinerary is expected to deepen our reach, create awareness of the huge possibilities of tourism as a major revenue and employment generator, while generating goodwill and support for the brand.”
He was also optimistic that the brand launch, which was first in the series of monthly events scheduled to promote the best of Nigeria, will strengthen ties among Nigerians as one indivisible people. Noting that there was need for conscious investment in the promotion of domestic tourism, the DG urged everyone in the tourism value chain at the federal, state, local government as well as the private sector, to work together towards driving the market with Tour Nigeria brand.
According to him, the brand will leverage on the best of Nigeria, “a country of intelligent and resilient people, complimented by friendly and accommodating spirit.” Adding: “In line with our agenda to promote domestic and regional tourism, the Tour Nigeria brand was conceived to drive domestic consumption of our tourism assets and products, create new channels of tourism markets and add to the nation’s Gross Domestic Products (GDP).”
To quicken growth in the tourism industry, Coker informed his audience that a roadmap has been developed with short, medium and long-term objectives. “We have also agreed on a strategic five-point action plan to innovate the industry and improve service delivery therein.”
The action plan, with CHIEF as the acronym, would centre on corporate governance and regulations; human capital development, infrastructural development; events and marketing as well as finance and investment.
Since the key components of tourism are travel, accommodation, hospitality and entertainment, the DG pledged to explore these tourism sub-sectors with operators of airlines, hotels, car hire operators as well as tour operators, to bring affordable package tours to Nigerians.