Ecobank’s campus campaign prepares youths for future
Head, Consumer Banking, Ayodele Osolake said the campus campaign, had helped the brand found a soft spot in the student’s hearts.
“This has eased the entire banking process for them, parents and guardians are now able to transfer money to their children’s Ecobank accounts, which they can withdraw without a debit card at any Ecobank ATM (using Xpress Cash) or Xpress Point.
“We feel it will be a disservice not to reach other campuses not visited during the first edition. We are committed to visiting all institutions of higher learning in Nigeria; all stakeholders within these systems will benefit from our pervasive digital banking services.”
She stressed that the brand was a youth-friendly hence the need to arm the youths with a key ingredient for success in life which is financial know-how. “Our activation seeks to empower young people by offering them convenient, affordable and accessible financial services anytime, anywhere from their mobile, which is their primary mode of communication.
EcobankPay is free to set up as one only needs code and phone for notifications to start receiving quick and easy payments, he explained.
According to her, “EcobankPay’s unique offering is that anyone from any bank in Nigeria can pay with MasterPass, mVISA and mCASH with any phone by scanning QR code or using USSD. If the person that wishes to buy goods is coming from a bank that has mVisa and wishes to pay, the same QR Code would accept mVisa payment and vice versa. That creates convenience for the merchants. The QR Code is at no cost”.
The campaign activation train is already at the Obafemi Awolowo University Ile-Ife and will subsequently storm 12 other campuses, including University of Benin, Tai Solarin University in Ogun State, Federal University of Technology Minna, Ahmadu Bello University and Federal College of Education both in Zaria, University of Ibadan, and the Bayero University in Kano amongst other top institutions across the country.
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