The CEO, I Paw Media Concept, Mr. Paul Effiom has urged the Federal Government to integrating creative programmes into education system in private and public schools as it can be transformative in positively shaping the youths.

He said: “Art, music, drama, creative writing and design not only enhance learning but also equip students with critical thinking and problem-solving skills.

“By exposing students to creative arts, we nurture a generation that is not only academically sound, but also capable of self-expression.

“While the traditional subjects are essential, they do not cater to every student’s potential so providing an alternative avenue for students to explore their talents, develop confidence and gain practical skills can lead to fulfilling careers in entertainment, media, fashion and the arts,” he said. Effiom noted that mentorship from industry professionals can also help to bridge the gap between education and real world opportunities.

“Beyond academics, creative fields offer viable career paths as Nigeria’s booming entertainment industry has shown that the creative sector is a major economic driver.”

“Early exposure equips students with skills in graphic design, filmmaking and performing arts thereby preparing them for future opportunities. Effiom, a drummer for female artiste, Yemi Alade, revealed that he held a summit tagged “My Creativity and I” in September 2024 in order to share knowledge to students about the importance and the opportunities in the creative sector.