Fashion buyers, Luxury Connoisseurs, influencers, others for TLLM 2.0

Following a highly successful first edition last year, The Luxury Lifestyle Market (TLLM) is scheduled to hold this year on February 8 and 9 at the Balmoral, Federal Palace Hotel.

Founded by entrepreneur and Florence H Luxury Founder, Abisola Kola-Daisi, the event promises to connect shoppers to a carefully curated selection of beauty, fashion and lifestyle brands at discounted prices.

TLLM is a platform curating brands from Nigeria and beyond that embody the essence of luxury.

Last year, lovers and buyers of luxury enjoyed a two-day pop up event and were treated to an array of African luxury brands such as Florence H Luxury, Mazelle Perfumery, J Label, RnR Luxury and lots more against the backdrop of great music and good food at well discounted prices.

According to Kola-Daisi, the African luxury market is a new, albeit growing, industry with a rapidly expanding wealth class that displays the desire to spend on luxury brands and the rise in social and digital media has heavily contributed to this, as the ease of sharing information about brands and products has reached an all time high.

‘The Global luxury goods sale is expected to reach approximately $405 billion globally by 2019, with Africa contributing significantly to this market, growing at a rate of 5.6% per year according to the World Bank. Leading the charge in the growth in the luxury market in Africa is South Africa, followed closely behind by Nigeria.”

“However, despite the growth in consumer demand and buying power within the content, African luxury brands have struggled to meet demands and define themselves as “luxury” on local and international stages.

International luxury brands have also expressed weariness to expand their markets to Africa, citing infrastructural weaknesses and low faith in African consumer demand for luxury as reasons.”

“The African luxury market shows great potential in establishing itself as a strong force on local and international levels with high consumer demand, which can be only be harnessed when challenges facing the industry are overcome.”

This year, TLLM will host the “Modern Day African” edition, with a focus on presenting Africa as a new frontier for the luxury market.

The event will include top vendors and will involve meet and greets with top influencers in the industry. Shoppers will be treated to discounted prices, good food and drinks, and great music.