Brand partners Lagos fashion week to empower women
Being a brand today must be more than just what one sells, a brand must become a voice that stands for something. And this is why Sunlight, which was launched globally in the 1800s, through its detergent brand, has not only revolutionised the industry in Nigeria, but has also made the cause of women empowerment a priority.
Its purpose has been to make life easier for people, with a focus on women. The story has not changed even now as the brand acts as a bridge between women and their opportunities, to empower and encourage them to be the best they can be at every stage of their life. The brand has introduced many initiatives that focus on empowering women
This year, Sunlight has chosen to use the platform of fashion as another vehicle for empowerment and will be working with Style House Files and Lagos Fashion Week to bring this to life. In April 2019, two Nigerian fashion designers- Chechi Arinze and Titi Belo, benefitted from the brand’s initiative to support young female entrepreneurs. They both received the sum of N2 million each when they were chosen for their passion to make an impact and to empower others. “This initiative will help so many women in fashion as we, in turn, will provide training to the women that are coming after us,” Belo said. Arinze added: “This fund will enable me to impact more women and businesses around me.”
From August to October 2019, there will be a series of engagements in which the brand will participate including Fashion Focus Talks and the Lagos Fashion Week.The industry sees an influx of brilliant designers emerging annually and the brand’s involvement will help to take the designers to the next phase of their careers and, more importantly, increase their ability to impact and empower others.