Chimamanda: Celebrating a true fashion ‘Rebel’
Since the launch of her wear, Nigerian Project, three years ago, Chimamanda Adichie has been wearing mostly Nigerian brands for all her appearances, home and abroad in a bid to support local designers.
Her actions have attracted attention and more Nigerians are embracing Nigerian designers, even more. A now global icon, she has broken the jinx of the average Nigerian wanting to wear foreign brands.
A fashion connoisseur, she said: “Your love of fashion doesn’t have to be a metaphor for the consciousness of multiple metaphysical selves or something. Your love of fashion can just be your love of fashion.”
Having been described as a fashion rebel in some circles, she said: “When I studied Medicine for a year at the University of Nigeria, Nsukka, I was voted “Best Dressed Girl” and a classmate said: “Congratulations, even though you wear some things I don’t understand” and I laughed. Perhaps, he meant the green crochet top and black bell-bottom trousers I had found in my mother’s old trunk from the 1960’s. I was drawn to clothes that were slightly unusual, quietly quirky, as long as they never sank to the level of costume.”
Her style, in the last couple of years, has made her respected not just as a writer, but also as a fashion enthusiast. She also promotes local brands via her Instagram as she tags them, posting a picture of herself wearing an outfit designed by them. She has used social media as a tool to promote her love for Nigerian brands and also Nigerian designers. Her styles have not only amazed people but has also created in them a sense of nationalism, laying laid a solid foundation for the popular campaign of “Buy Nigerian Grow the Naira”.
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