Da Viva supports Nigeria’s Fashion Sector, sponsors AFWN London, Kinabuti & FADAN

Since its incorporation in Nigeria in 2009, Da Viva brand, manufacturers of the colourful African prints, have stamped its imprint on the Nigerian fashion industry as it sponsors various fashion events while also churning out different colourful designs for fashion-conscious Nigerians.

This revelation was made at a recent media chat with the management of the company at its headquarters in Lagos, prior to the recently-concluded Africa Fashion Week London (AFWL).

Group Marketing Director of Da Viva, Mr Steve Dutton said: “With developing Internet connectivity, we will see African cultures influencing and being influenced by inspirations from all over the world. In the context of these rapid societal and technological changes, Africa’s fashion industry has the huge potential to drive the continent’s future and also provide solutions to the challenges of unemployment through diversification of local industry and by adding more value to locally produced commodities.”

Explaining the company’s support for the fashion industry and designers, Mr Dutton added that, “despite the challenges that we all face in the current economic environment, we look to the future with confidence. We intend to increase our visibility through participation in Africa Fashion Week London and also partnering with Kinabuti in the Dare2Dream grand finale this month. We are also supporting another major fashion event organized in Nigeia by the Fashion Designers Association of Nigeria (FADAN).

Expatiating on the company’s plan for the future he also revealed: “We continue with our innovation in new designs from our studios in Nigeria, Ghana and UK and we are looking forward to expand our product range in 2007 to add to our Da Viva Ultimate, Expression, Collezione and Silk products. We are also working on developing the long standing collaboration between Swarovski Elements and our company.”

While noting that Africa has the potential to drive youth employment, the company executive said they also wants to get involved in cotton growing.

He equally revealed that the textile manufacturing company has recently completed the renovation of its shop in Onitsha to meet diverse regional tastes, adding that, “we also wish to take the Da Viva brand to a wider audience in Africa and beyond and we shall be working on export development and e-marketing through 2017.”