INOOK Brand has unveiled its 2022 collection, which showcases, a harmony of bold sensuality and modern elegance, reflecting the brand’s ethos of challenging traditional expectations of how African women should look and feel.
The collection’s distinction lies in its ability to merge modernity with a touch of cultural significance. Every piece in the INOOK 2022 collection invites you to step into your power and embrace your truest, most authentic feminine self.

Creative Director, INOOK and self-taught designer Innocent Adjei, with his visionary approach and commitment to innovation, continues to shape the brand into a symbol of empowerment and style. He brought his early love for design into full bloom by carving out a distinct identity for his brand. Innocent discovered his passion for fashion at 11, turning his mother’s Kente wrappers into hand-sewn dresses. His journey is deeply rooted in his Ghanaian heritage and enriched by extensive research and mentorship.

Adjei’s approach to fashion is about aesthetics and each collection reflects his passion for marrying the old and the new by blending African heritage with modernity. While his work is deeply rooted in Ghanaian culture, he creates designs with a global lens, speaking to the universal beauty of the African woman. Innocent’s creative vision for INOOK is to challenge traditional expectations, push fashion boundaries, and empower women through the transformative power of clothing. His designs are statements of identity, resilience, and unapologetic self-expression.

A burnt orange two-piece outfit is the first design in the collection. The outfit features a shirt and skirt designed for a professional look while giving off a chic vibe. With a strong focus on clean tailoring and bold colour, the outfit is ideal for women seeking to make a sophisticated statement with fashion.

The outfit features a loosely fitted sleeve with a slight puff at the cuff. This gives it a more professional structure while adding a feminine touch. This makes it a strong choice for formal or semi-formal occasions.
The neckline features a wide lapel collar with a deep V-shaped neckline. This adds a bold and confident aesthetic to the cloth. It perfectly balances the modesty of the long skirt while drawing attention to the upper body.

The shirt is designed into a fitted bodice, accentuating the wearer’s upper body. It also features two front welt pockets with a flap. This transitions smoothly into an A-shape shirt, creating a flattering hourglass silhouette. The flared skirt adds movement and elegance to the overall design. The button-down design infused into the skirt creates a functional yet stylish element.

The outfit colour is both bold and warm, making the piece a standout in any wardrobe. The colour adds an understated glamour that doesn’t overpower but commands attention.

The outfit can be paired with heels and other elevated footwear that complements the dress and enhances the overall aesthetics. It can be styled with flats or wedges to give a more relaxed look, making the dress more versatile and different accessories can be used on it.

The design features lean cuts and precise tailoring, highlighting the meticulous craftsmanship of the INOOK brand. The fabric choice, which suits the design, has a good weight, ensuring the skirt drapes beautifully.
The two-piece skirt and blouse not only serve as a versatile piece that transitions between formal and semi-formal events but also forms a great wardrobe ensemble for every woman who loves to feel comfortable.
However, while the outfit is a standout ensemble, reducing the skirt length will make it appeal to a larger range of wearers. Doing this will increase the overall aesthetics and the retail value of the piece.

The next garment in the INOOK 2022 collection is also a two-piece. The design features a green top that redefines contemporary elegance with its bold colour palette and a brown palazzo trouser. The piece combines artistic flair with structured tailoring, making it ideal for making bold statements at any event.

The top is sleeveless, allowing for a streamlined and minimalistic design. The lack of sleeves accentuates the shoulders and arms, calling attention to the upper body.

The square neckline is a subtle nod to the classic tailoring. It frames the neck and collarbone beautifully, maintaining a balanced look that complements the dramatic flair of the peplum.

The top features a fitted bodice that transitions into a flared peplum. The fitted bodice outlines the wearer’s curves. Paired with wide-leg trousers, the outfit makes for a bold and confident silhouette. The wide-leg pants elongate the wearer’s figure. The juxtaposition of fitted and flowing elements creates a striking fashion-forward design. The asymmetrical peplum adds volume and movement to the top, creating an artistic flair that pairs beautifully with the brown pants.

The bold green and brown colour combination gives a refreshing blend, making the outfit stand out in a crowd. It also creates a vibrant and neutral tone, ensuring versatility.

The combination of the colours allows for complementing with playful fashion accessories. The outfit can be styled with heels or flats, depending on the occasion. Complementing with bold earrings or a sleek clutch would complete the look perfectly.

The structured peplum and perfectly tailored pants showcase a high level of craftsmanship. The combination of textures and colours suggests careful attention to detail and design intent.

This outfit is perfect for retail, appealing to fashion-forward consumers who appreciate unique colours and modern silhouettes. Its versatility makes it seamless to transition from day to night.

A great way to take this outfit to the next phase is reducing the pant wideness. While this is designed to complement the blouse, it is a turn-off for short-wearers. Having moderately loosely fitted pants makes the outfit appeal to different people, INOOK’s 2022 collection goes beyond clothing—it’s an invitation to experience the transformative power of style. Each piece encourages women to embrace their unique stories and express themselves through sophisticated, creative, and sensual designs.

INOOK has set a new standard with the 2022 collection. The brand champions responsible fashion by integrating eco-conscious practices into its design and production. This proves luxury and sustainability can thrive together.