The recent “Award of Distinction” given to Osasogie Igbinere in October, in recognition of her contribution at the Fashion Design Mentorship Achievement Award organised by the African Young People Support Centre, summed up her growing influence as a fashion entrepreneur.
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The recognition came three years after she founded her atelier, “Jane’s Fashion,” which specialises in creating elegant and sustainable garments.

Within three years, she magnified her influence in the fashion industry by also running fashion classes for beginners under her Sogies Initiatives imprint, cementing her status as a mentor for aspiring fashion entrepreneurs.

Not only that, she has also successfully carved a niche for herself through her innovative use of eco-friendly fabrics and ethical production practices and she has to her credit collaborations with prominent fashion houses and celebrities.

Speaking recently about the challenges faced by Nigerian fashion entrepreneurs, the high-flying fashion CEO said: “Being a Nigerian entrepreneur comes with challenges, such as navigating infrastructure limitations, fluctuating economic conditions, and, at times, difficulties in accessing funding. However, these challenges have also fueled my determination to overcome obstacles and contribute to the growth of the fashion industry in Nigeria.”

The devastation of COVID-19 has wreaked havoc on global business. She reflected on the huge adversity facing big and small businesses around the world.
According to her: “The current state of the economy has posed challenges for businesses, including mine. Fluctuations in currency value and consumer spending patterns impact the industry. The government can play a crucial role by supporting initiatives that foster entrepreneurship, improve infrastructure, and create a conducive business environment.”

On the growth of her brand in three years, she stated that Jane’s Fashion has had the privilege of participating in prestigious fashion shows such as the Edo Fashion Show and the Abuja Fest fashion event.
“These opportunities have allowed the brand to showcase its collections and connect with a diverse audience and industry professionals,” she said.

Despite the disruption and uncertainty caused by COVID-19, Osasogie Igbinere said she looks into the future with optimism.
“I look forward to featuring in London Fashion Week. The platform’s reputation for innovation and commitment to pushing boundaries aligns with the values of Jane’s Fashion. It presents an exciting opportunity to showcase our latest collections to a broader and more diverse audience,” she stated.

She also divulged her plans for her brand, saying: “The future holds exciting prospects for Jane’s Fashion. I plan to expand the brand’s presence nationally and internationally, collaborating with influencers and retailers to reach a wider audience. Additionally, I aim to do more internship mentoring through my initiative, which helps aspiring fashion designers get fashion training.”

Reflecting on her odyssey, she underscored the success factor, saying: “What makes me a happy woman is seeing my creative vision come to life through the success and appreciation of Jane’s Fashion. The ability to inspire and connect with individuals through my designs and contribute to the growth of the fashion industry in Nigeria and globally brings me immense joy and fulfilment. My ability to inspire and make a difference in the lives of up-and-coming fashion designers makes me a happy woman.”
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