Quintessence showcases African apparels in styles
Nigerian stylists have continued to make frantic efforts to elevate the fashion industry with a view to competing favourably with powerful brands around the world.
Specifically, they are tirelessly influencing the local fabrics, including Adire and Ankara, to be more attractive and acceptable.
One of the platforms used to achieve this aim is Quintessence, a fashion promoting company that has since early 80s focused on showcasing the talent of local artists, artisans, musicians and fashion designers, paying attention to local content and creating an enabling environment for cultivating local craftsmanship and creativity.
Decades after coming on board, Quintessence is looking as exquisite as ever, even after the passing away of its founder, Chief Aino Oni-Okpaku, in 2019.
With more visibility and space to accommodate its vast collection of stunning arts and crafts by artists, and gorgeous clothing and accessories to satisfy its teaming customers, Quintessence has indeed established an enviable reputation as a leading luxury store for African arts and crafts.
The cultural hub, which held its fashion show to the pleasure of lovers of made-in-Africa fabrics in Ikoyi, Lagos, featured trendy couture from fabrics sourced locally.
Speaking on the show titled ‘Style Noir’, the Head, Art and Craft of Quintessence, Dora Ojo, said: “This is an avenue created by Quintessence Nigeria Limited to showcase to the world the unique culture and tradition of Nigeria and Africa as a whole.
“Through Style Noir, we are showcasing our beautiful styles with African fabrics such as Adire, Ankara and batiks in a different style.
“Over the years, we have seen our tradition go down. With the new generation having a preference for foreign wear, Quintessence has gone far with making fabrics in contemporary styles to sustain the tradition. All our materials are sourced locally, specifically from Osogbo in Osun State and Ikorodu in Lagos State. We are trained to handle textiles, we create our styles uniquely by bringing old and new-generation designers.”
On what Quintessence is doing to attract young Nigerians to wear more local fabrics, she said: “What we have done so far is to bring the fabrics into what we call contemporary, making them into blouses, shirts, jumpsuits, office wears and other styles that meet their needs.
“We are staging our show this time because we believe this is the time to showcase to people what we have for Christmas and beyond. We are out to build a brand that will cater to millions of customers and help promote local content.”