Firm Rebrands product, unveils new cap

To reinforce its position as a leading player in Nigeria’s premium spirits market, LORD’S London Dry Gin unveiled its newly redesigned packaging, featuring the Guala Cap at the 2024 LORD’S Achievers Award.

The relaunch was highlighted as a significant step in the brand’s ongoing efforts to combat counterfeiting and maintain product authenticity, a critical issue within the industry.

The event, held under the theme “Celebrating Emerging Icons,” provided an ideal platform for the brand to introduce the Guala Cap to its diverse audience of business leaders, trade partners, stakeholders, and consumers. The Guala Cap, known for its tamper-evident technology, is designed to ensure that every bottle of LORD’S Gin reaches consumers in its authentic, premium form, thereby protecting both the brand and its loyal customers from the growing threat of counterfeit products in the market.

Director, Prime Business Unit at Grand Oak Limited, Stanley Obi, said: “The redesign of LORD’S Gin packaging aims to present a more modern and sophisticated brand image, with the Guala Cap symbolising the dedication to quality, safety, and innovation. In a market where counterfeit products are increasingly advanced, it’s crucial for us to stay ahead by investing in solutions that ensure our consumers receive only the best.

“The Guala Cap gives our customers the confidence that every bottle they purchase is genuine, reflecting the premium experience that LORD’S Gin is known for.”