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Gold, diamond are good investment, says Shyllon Adeola

By Guardian Nigeria
07 December 2021   |   6:54 pm
One of Nigeria's top jewelers, Shyllon Adeola, the founder of Houseofamearypearl who has been dealing in jewellery since her childhood days but consummated the passion officially in 2018 has declared that buying gold and diamond is not just vanity as some people may think but a form of investment more valuable than most investments. Hear…

Shyllon Adeola

One of Nigeria’s top jewelers, Shyllon Adeola, the founder of Houseofamearypearl who has been dealing in jewellery since her childhood days but consummated the passion officially in 2018 has declared that buying gold and diamond is not just vanity as some people may think but a form of investment more valuable than most investments.

Hear her: “Honestly, gold and diamond are both very good commodities to invest in, you can’t leave one for another as they both have huge market appreciation value. I tell people you can never go wrong buying gold , it’s a lifetime asset,” she said.

“The jewelry business is lucrative and it indeed takes extreme patience , time and consistency due to the little profit that grows with time . The more sales you make the money profit. Buying jewelry ( gold & diamonds precisely ) for keeps is a huge investment. The longer it stays , the higher the value appreciates. It’s way better than acquiring liabilities such as cars or any other fashion items. In a matter of years , you can sell the jewellery way higher than the amount you bought it, it’s indeed a good deal for investment,” she added.

The founder of Houseofamearypearl also revealed that most of her customers are abroad and that the challenges of dealing with them most of the time are based on trust and credibility.

“They just have to trust your brand before putting huge money into acquiring your products and services. At first, it was difficult convincing customers but I kept pushing and afterwards I started signing celebrity influencers and they have helped a lot in that aspect to get them convinced , so it is less challenging now dealing with them. Although there are a few that still come to say they are scared and all, I just tell them you can take your time to patronize us and only a trial will convince you that we truly deliver and we are trusted and reliable,” she explained.

Almost since the beginning of time, craftsmen and artists have used gold and diamonds to fabricate stunning jewelry, decorate buildings, create artwork and even embellish furniture. Both gold and diamonds are difficult to mine and require skilled tradesmen to hone and create treasures from raw materials. Both are used in industry and manufacturing.

With her experience in merchandising of the two elements and as a top jeweler Shyllon Adeola said she has customers from all spheres of life of which the majority are made up of couples; married and about-to-marry as the top requests are either wedding or engagement rings.

“Buy from a tested and trusted vendor as it can be difficult to spot a fake jewelry at first sight, a gold plated and solid gold jewelry can look identical but overtime the true identity of the gold plated will show,” she offered her candid advice when it comes to making a choice of jewelry to buy.

Shyllon Adeola is a serial entrepreneur, happily married with two children. She graduated from Olabisi Onabanjo University with a Bachelor’s degree in Computer Engineering. She also did some Engineering programs to cement her credentials as a certified engineer. At Houseofamearypearl she sells Italian gold jewelry and diamonds of all kinds.

Houseofamearypearl was duly registered under CAC in 2018.