To streamline digital business operations, tech expert, Franklin Emmanuel, has unveiled Breally, an innovative commerce automation software designed to help entrepreneurs manage their businesses more efficiently in the growing Direct Messaging (DM) economy.

Unveiled at the Dominate Sales and Influence (DSI) Convention 2025, themed “Building Your Brand Beyond Borders: Structure, Collaborate, Dominate,” Breally aims to simplify key business processes, including customer engagement, storefront creation, marketing, order management, and shipping into one user-friendly platform.

The convention brought together thousands of entrepreneurs on how they can scale beyond borders and thrive in a competitive digital economy.Speaking at the event, Emmanuel emphasised the software’s capacity to centralise and automate daily operations.

“Breally is built to help business owners handle everything from customer marketing, acquisition, analytics, down to order creation and shipping, all from a single dashboard. Its standout feature is the unified inbox, which lets users manage messages from WhatsApp, Instagram, and Facebook in one place, saving time and boosting productivity,” he said.

Breally, he said, also offers integrated e-commerce storefronts, campaign management tools, inventory tracking, customer source analytics, and partnerships with shipping providers to make logistics affordable and reliable.

Emmanuel assured users of data privacy, stating, “Breally only collects minimal information email and phone number. Any sensitive data required for verification like Corporate Affairs Commission (CAC) or Bank Verification Number (BVN) is handled by verified CBN-linked partners, not stored by us.”

In her welcome address, DSI Convener, Nelly Agbogu, popularly known as NaijaBrandChick, implored business owners to take responsibility for their brand growth.

Business coach, Tricia Ikponmwonba, also known as TriciaBiz, highlighted the importance of collaboration in business expansion.